broken link building

Broken Link Building: A Step-by-Step Guide to Reclaiming Lost Link Equity

This is a guest contribution from Kyle Sanders at Austin-based SEO company, Complete SEO. 🔍 What Is Broken Link Building? **Broken link building** is a white-hat link acquisition strategy that identifies outdated or non-functional (404) pages with existing backlinks. The goal? Rebuild or improve that content on your own domain, and reach out to those …

google trends

Can You Make Money Off Google Hot Trends Domaining?

 by detritus My friend Gyutae Park recently blogged about making money by tasting domain names based on Google Hot Trends. It’s a neat idea, but there are some caveats you should know. Tasting domain names is the practice of buying them with the intent to return them during the 5 day grace period, while profiting off the typein traffic …

internet marketing

Those Who Cannot Think, Do. Those Who Can Think, Teach.

That’s a pretty inflammatory statement, isn’t it? But why is it any less inflammatory than “Those who can, do. Those who cannot, teach.” You hear that all the time in internet marketing circles (especially affiliate ones) and it’s pretty silly. I was preparing a syllabus for a course I called “How To Learn Internet Law For Fun …

internet marketing usability

A Usability Reference For Internet Marketing Master’s Students

First, the information that’s valuable to all my readers: Check out my most recent usability guest column for Search Engine Land, How Much Detail Do Product Detail Pages Need? Second, in response to my 4Q visitor surveys, Tara Cervantes wrote me the following in response to the question, “What do you value most about the [company] …

internal link building

Internal Link Building v. 2

 Internal Link Building has been updated – everyone should get the new version, as it has fixed the main bugs troubling many installations, plus added some awesome new functionality. Download internal link building by clicking here! Internal Link Building‘s New Functionalities and Why They’ll Rock Your Socks: 1) CSV upload. Can you say mass keyword editing? Hello time …

how-google-would-rank-for-mortgage-calculator/

Update: Welcome Sphinn, StumbleUpon users :). How can you rank for competitive keywords like “Mortgage Calculator”? I don’t know about SEOBook, since he’s always talking about it, but here’s how Google would rank for a bigshot mortgage term like that. 1. Buy a ‘make your free website’ WYSIWIG-and-template based website, a la Geocities. Augment with a whackload …

Who’s The Best Social Media Agency / Company In Canada?

A friendly business acquaintance of mine, Jean-Julien of Sid Lee, asked this question recently on Quora. I thought I’d answer here for the benefit of my readers. The question is kind of futile, in my view. It’s the same way many marketing award shows are only aimed at promoting themselves (they charge thousands per submission
). Just as those …