Aaron Wall claimed, in Strategic Content Based Link Building, that you could gain $10,000 worth of links with two days of work. That’s a lot of hyperbole, which goes back to how I didn’t make 3K in a week. My 3K post and my criticism in the comments on Aaron’s post is at the heart of this post’s idea: measuring …
Continue reading “Measure Distribution to Project Content-Focused Link Building”
Link buying advice often sounds something like, “Get links from relevant sites and pages for the greatest boost to your rankings.” Link buying advice is often wrong. According to everyone’s favourite content network guru, keyword selection on the content network needs to be based on demographics. That’s why I saw the following weight loss ads on …
Internal Link Building is a plugin I created to help SEOs by letting them auto-link internally like Wikipedia does, so you can rank like Wikipedia. It’s since been adopted by affiliates to auto-link to affiliate products and by bloggers looking to auto-link to their RSS feeds and popular posts, as well. (Read on for details …
Continue reading “Internal Link Building v3 – More Natural Anchor Text and New Tabs”
While emailing with Aaron Wheeler about SEOmoz‘s Link Intersect, Aagon gave me the following insight into how they crawl the web and prioritize their choices of links. It’s pretty fascinating from a tech perspective… Hey Gab! Thanks for writing in and sorry that you weren’t able to find that directory in the Competitive Link Finder tool. …
Continue reading “How SEOmoz’s Open Site Explorer Prioritizes Links”
Let’s face it – you’re only worth as much as it costs to replace you. Most businesses are going through budget cuts and lay-offs, or have at some point in the last two years, which makes it more important than ever to prove your value to your company or client. They could hire another SEO for your …
Continue reading “How In-House SEOs Can Add Value Beyond Search”
http://cc.talkpoint.com/gold006/021511a_mg/?entity=61_BX7P6Y2 Here are my notes on the interesting points in Google’s presentation to Goldman Sachs’ Tech and Internet Conference. It’s noteworthy not just for seeing the trends in where they’re going, but for the principles that govern their thinking and the way they want to be perceived. 1) Google saw Japanese users paying relatively less …
Continue reading “Google Talks Mobile, Local and CPA At Goldman Sachs Con”
Google Maps has been doing a lot of testing and playing with its search engine results pages (SERPs) lately. I’ve seen the EarthBooker hotel booking engine tightly integrated with many hotels. At the same time, when I performed a longtail search for a hotel to stay at during the SMX West conference, I found some reviews …
by One Good Bumblebee From the Seattle Times today (read in print version) comes a story headlined: “Google Says It Will Challenge Amazon On Electronic Books.” Loyal readers of mine would have known this was coming 7 months ago. Here are a few choice excerpts from my old post: “Why Google is likely to come into conflict …
Continue reading “Froogle 2.0: Google Declares War On Amazon”
Facebook is practicing Search Engine Reputation Management (SERM). TechCrunch, one of the leading tech blogs on the net, wrote that Facebook polls would not allow you to include competitors’ names in them. This was at the time when Facebook Polls had just launched and could have easily been a major PR problem for Marc Zuckerberg’s billion dollar+ company. I …
Continue reading “Facebook Practices Search Engine Reputation Management”
At SMX West, one of the most interesting things I learned was that an advertiser who spent $30,000 on banners saw a 20% lift in branded search. When you consider how well branded search converts, that’s good news, especially if that demand lasts (for the caveats on measuring true branded search ROI see “What Every …
Continue reading “How To Do Search-Based Retargeting Cheaply and Build Branded Search Demand”
