… And Based On That Projected ROI, Get Management Buy-In, Set Priorities and Spend Time Wisely. Note: If you like this post, please link to this page from your blog or share it on StumbleUpon by clicking this button: Here’s how to project the ROI you can expect on SEO. This way, when your boss asks you …
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Question: Does it matter for my site’s SEO in Google or other search engines if I use www in the domain name? For example, do I need to use http://www.example.com or can i use http://example.com ? Answer: It doesn’t matter at all to your SEO in Google or Bing whether you use www. in …
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The answer came to me while reading up on advertising. Studies show it takes a certain frequency – most people place it around 7 times – for an ad and its message to be remembered. It would obviously be silly to just credit the last impression for finally getting the target consumer to get the …
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Update: Check out this “How to forecast SEO ROI” article if calculating the ROI on SEO is the info you want. What follows is an editorial / research article showing that SEO is valuable – but not explaining how to calculate it. I was asked what the ROI on SEO is a few times at a recent business event, …
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Jimmy writes, “I saw someone write to be careful or use the ilb in moderation to avoid getting penalized or something like that. What are your thoughts on best practices?” I think penalization due to overuse of my WordPress plugin, Internal Link Building (ILB) is a mis-expression of a user design concern. The consequences of overusing ILB is …
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Q: I’ve heard that I should have robots.txt on my website. What is robots.txt and why should I use it on my site? And if I really do need it, how do I go about writing and implementing robots.txt? A: Robots.txt is a text file that tells search engine spiders (what are search engine spiders?), also known as search engine …
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I recently had a great chat with Phillip Klien, a conversion expert using software to first segment (or “bucket”) traffic and then personalize visitors’ experience. In fact, he co-founded BTBuckets.com, a behavioral targeting (BT) tool that enables exactly this kind of personalization, and SiteApps.com, a marketplace for related CRO and BT tools. 1) How did you come up with …
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Social media is one of the most difficult things to justify in terms of ROI because current analytics aren’t well suited to measure its data. Here’s my proposal for social media analytics and tracking. This is an approach to use as a foundation for creating social media analytics tools, not a tool. 27/05/2011 – Update on Social Media …
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Recently a client came to me with a question about where to prioritize their content-writing efforts for the site redesign, and I offered her an answer based on Google Analytics’ keyword data. The problem is that if you just export your top keywords, you’re going to see brand search terms near the top. What can …
A visitor dropped by my site asking whether Google cared about a link’s styling. I got in touch with Matt Cutts, and he was nice enough to take a few minutes to share an answer. Here’s what Matt said: “This is something that can go both ways. On a graphics-heavy site where it was the design …
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