by One Good Bumblebee From the Seattle Times today (read in print version) comes a story headlined: “Google Says It Will Challenge Amazon On Electronic Books.” Loyal readers of mine would have known this was coming 7 months ago. Here are a few choice excerpts from my old post: “Why Google is likely to come into conflict …
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Facebook is practicing Search Engine Reputation Management (SERM). TechCrunch, one of the leading tech blogs on the net, wrote that Facebook polls would not allow you to include competitors’ names in them. This was at the time when Facebook Polls had just launched and could have easily been a major PR problem for Marc Zuckerberg’s billion dollar+ company. I …
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At SMX West, one of the most interesting things I learned was that an advertiser who spent $30,000 on banners saw a 20% lift in branded search. When you consider how well branded search converts, that’s good news, especially if that demand lasts (for the caveats on measuring true branded search ROI see “What Every …
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At the Domain Roundtable, Matt Cutts said that Google will cut down any sites that get sold back to zero ranking value. So after a site has built up SEO strength for a few years, the asset could be worthless on the search market because Google – which controls the overwhelming majority of North American and most …
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Want to learn usability testing? I promise that any complete beginner who applies the lessons in this guide thoroughly will see a higher conversion rate in 30 days, guaranteed! Q: What is usability testing? What is remote usability testing? A: Usability testing is the process of having people interact with a website and provide feedback on it. …
Want to a/b test your WordPress (WP) website without the cranky, unreliable Google Website Optimizer (GWO) plugins? The problem with using Google Website Optimizer with WordPress: 1. Google Website Optimizer was designed with static html pages in mind, as opposed to pages created by a content management system like WordPress. Each post on a WordPress-powered website …
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I’ve been reading up on the Content Network before launching a first campaign there in years. The following’s a list of posts I’ve found useful and the key takeaways. They may repeat and overlap in some ways. That repetition is summarized below. The links are accompanied by notes on what’s unique in that guide. Google …
Guides http://articles.sitepoint.com/article/designing-for-mobile-web http://mashable.com/2009/11/26/mobile-web-design/ http://abduzeedo.com/mobile-web-design http://www.scribd.com/doc/20946338/Great-Mobile-Landing-Pages – A useful presentation for beginners. The authors created Movitas, which has the most affordable WYSIWYG mobile page creator I found. (Besides the free, uber-basic Movylo.) Mobile Web Design Galleries http://www.mobileawesomeness.com/mobile-web-resources/ – A blog and design gallery with useful resources linked http://www.mobisitegalore.com/index.html – Another gallery WYSIWYGs https://movitas.com/Movitas/pricingComparison.aspx http://www.tekora.com/en/ – Another mobile WYSIWYG Very basic: http://www.movylo.com/ …
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Question: Does it matter for my site’s SEO in Google or other search engines if I use www in the domain name? For example, do I need to use http://www.example.com or can i use http://example.com ? Answer: It doesn’t matter at all to your SEO in Google or Bing whether you use www. in …
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The answer came to me while reading up on advertising. Studies show it takes a certain frequency – most people place it around 7 times – for an ad and its message to be remembered. It would obviously be silly to just credit the last impression for finally getting the target consumer to get the …
Continue reading “Analytics & Attribution: Which Source Gets Credit For the Conversion?”
