At the Domain Roundtable, Matt Cutts said that Google will cut down any sites that get sold back to zero ranking value. So after a site has built up SEO strength for a few years, the asset could be worthless on the search market because Google – which controls the overwhelming majority of North American and most …
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Want to learn usability testing? I promise that any complete beginner who applies the lessons in this guide thoroughly will see a higher conversion rate in 30 days, guaranteed! Q: What is usability testing? What is remote usability testing? A: Usability testing is the process of having people interact with a website and provide feedback on it. …
Want to a/b test your WordPress (WP) website without the cranky, unreliable Google Website Optimizer (GWO) plugins? The problem with using Google Website Optimizer with WordPress: 1. Google Website Optimizer was designed with static html pages in mind, as opposed to pages created by a content management system like WordPress. Each post on a WordPress-powered website …
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I’ve been reading up on the Content Network before launching a first campaign there in years. The following’s a list of posts I’ve found useful and the key takeaways. They may repeat and overlap in some ways. That repetition is summarized below. The links are accompanied by notes on what’s unique in that guide. Google …
Guides http://articles.sitepoint.com/article/designing-for-mobile-web http://mashable.com/2009/11/26/mobile-web-design/ http://abduzeedo.com/mobile-web-design http://www.scribd.com/doc/20946338/Great-Mobile-Landing-Pages – A useful presentation for beginners. The authors created Movitas, which has the most affordable WYSIWYG mobile page creator I found. (Besides the free, uber-basic Movylo.) Mobile Web Design Galleries http://www.mobileawesomeness.com/mobile-web-resources/ – A blog and design gallery with useful resources linked http://www.mobisitegalore.com/index.html – Another gallery WYSIWYGs https://movitas.com/Movitas/pricingComparison.aspx http://www.tekora.com/en/ – Another mobile WYSIWYG Very basic: http://www.movylo.com/ …
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Question: Does it matter for my site’s SEO in Google or other search engines if I use www in the domain name? For example, do I need to use http://www.example.com or can i use http://example.com ? Answer: It doesn’t matter at all to your SEO in Google or Bing whether you use www. in …
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The answer came to me while reading up on advertising. Studies show it takes a certain frequency – most people place it around 7 times – for an ad and its message to be remembered. It would obviously be silly to just credit the last impression for finally getting the target consumer to get the …
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Update: Check out this “How to forecast SEO ROI” article if calculating the ROI on SEO is the info you want. What follows is an editorial / research article showing that SEO is valuable – but not explaining how to calculate it. I was asked what the ROI on SEO is a few times at a recent business event, …
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Jimmy writes, “I saw someone write to be careful or use the ilb in moderation to avoid getting penalized or something like that. What are your thoughts on best practices?” I think penalization due to overuse of my WordPress plugin, Internal Link Building (ILB) is a mis-expression of a user design concern. The consequences of overusing ILB is …
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Q: I’ve heard that I should have robots.txt on my website. What is robots.txt and why should I use it on my site? And if I really do need it, how do I go about writing and implementing robots.txt? A: Robots.txt is a text file that tells search engine spiders (what are search engine spiders?), also known as search engine …
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