Facebook Practices Search Engine Reputation Management

Facebook is practicing Search Engine Reputation Management (SERM). TechCrunch, one of the leading tech blogs on the net, wrote that Facebook polls would not allow you to include competitors’ names in them. This was at the time when Facebook Polls had just launched and could have easily been a major PR problem for Marc Zuckerberg’s billion dollar+ company. I …

How To Do Search-Based Retargeting Cheaply and Build Branded Search Demand

At SMX West, one of the most interesting things I learned was that an advertiser who spent $30,000 on banners saw a 20% lift in branded search. When you consider how well branded search converts, that’s good news, especially if that demand lasts (for the caveats on measuring true branded search ROI see “What Every …

The Beginner’s Guide To Remote Usability Testing: Increase Conversion In 30 Days With No Experience

Want to learn usability testing? I promise that any complete beginner who applies the lessons in this guide thoroughly will see a higher conversion rate in 30 days, guaranteed! Q: What is usability testing? What is remote usability testing? A: Usability testing is the process of having people interact with a website and provide feedback on it. …

A/B Testing WP With Google Website Optimizer: The Easiest, Cheapest Method

Want to a/b test your WordPress (WP) website without the cranky, unreliable Google Website Optimizer (GWO) plugins? The problem with using Google Website Optimizer with WordPress: 1. Google Website Optimizer was designed with static html pages in mind, as opposed to pages created by a content management system like WordPress. Each post on a WordPress-powered website …

16 Content Network Guides & Tips

I’ve been reading up on the Content Network before launching a first campaign there in years. The following’s a list of posts I’ve found useful and the key takeaways. They may repeat and overlap in some ways. That repetition is summarized below. The links are accompanied by notes on what’s unique in that guide. Google …

13 Resources For Mobile Landing Pages And Website Design

Guides http://articles.sitepoint.com/article/designing-for-mobile-web http://mashable.com/2009/11/26/mobile-web-design/ http://abduzeedo.com/mobile-web-design http://www.scribd.com/doc/20946338/Great-Mobile-Landing-Pages – A useful presentation for beginners. The authors created Movitas, which has the most affordable WYSIWYG mobile page creator I found. (Besides the free, uber-basic Movylo.) Mobile Web Design Galleries http://www.mobileawesomeness.com/mobile-web-resources/ – A blog and design gallery with useful resources linked http://www.mobisitegalore.com/index.html – Another gallery WYSIWYGs https://movitas.com/Movitas/pricingComparison.aspx http://www.tekora.com/en/ – Another mobile WYSIWYG Very basic: http://www.movylo.com/ …