Mobile websites’ homepages beat the pants off regular websites’ homepage designs at achieving a homepage’s goal: driving the visitor deeper into the site. Q: Why are the homepage designs of mobile sites so much more effective than the design of ordinary homepages? A: The reduced space on mobile screens forces choices in what to …
Continue reading “Homepage Design: The Tip To Top All Best Practices”
What do Google’s search-within-search, the Google Affiliate Network, and Google Suggest have to do with each other? It’s all about Google’s transformation from being a bridge and toll-gate on the information superhighway to being bridge, toll-gate and destination! (Image courtesy of Little Odd Forest Boutique) We’ll see how: How Google will eliminate search as an affiliate marketing channel How merchandising …
Continue reading “Google’s Conspiracy To Monopolize Online Shopping”
Eli wrote about desert scraping, which is the practice of digging around expired sites on archive.org, grabbing their content and reposting it on your own sites. Cloning expired sites is a similar idea that I had recently while talking to my friend, Slightly Shady SEO. The difference between desert scraping and cloning is that with cloning, you register an …
What follows is a letter I wrote late one night out of anger, frustration, depression, pain and a desire to get my feelings off my chest so that I could finally fall asleep. I’ll be using it to illustrate and explain the two most important elements of human behaviour: motivation and influence. The former is the …
I recently spent $200+ testing out a text link ad broker who promised a big network of blogs, without footprints. This link broker sells on a monthly membership basis that ended up auto-renewing for a few months, partly because I was too busy to test immediately when I bought it. Lesson #1: Avoid buying on …
Continue reading “Want To Test The Text Link Broker Waters, Without Boiling Over?”
I recently had the opportunity to discuss some information retrieval theory with Dr Edel Garcia, who is a researcher and professor in the field, as well as a longtime SEW Forum moderator (aka Orion). He helped me understand what Inverse Document Frequency (IDF) is, and what it has been used for in the information retrieval field. Dr. …
Continue reading “Inverse Document Frequency In Plain English – Dr E. Garcia”
At the Domain Roundtable, Matt Cutts said that Google will cut down any sites that get sold back to zero ranking value. So after a site has built up SEO strength for a few years, the asset could be worthless on the search market because Google – which controls the overwhelming majority of North American and most …
Continue reading “Buying Sites? Use Trusts To Avoid Google Domain Demolitions”
