Why not put a news feed of your company’s latest press releases on the homepage?
Because 99 times out of 100, you won’t have news to share on a sufficiently regular basis to make the use of space effective and worthwhile. The net result is that you look silly, when, halfway through 2011, your news section still carries items from 2010.
I admit that I did this for about 3-4 years on my homepage until changing to a new homepage.
Since then, I changed my homepage to be more focused on getting the click through to other pages. However, I recently noticed that Commission Junction still has the News section on their site:
This error is even worse when you think of how valuable homepage real estate is, and how intensely it’s fought over in turf battles.
If you liked this bit of critical thinking, check out a free chapter of my book for easy lessons on doing this yourself.