Excellent criticism of daily deals on TechCrunch
http://techcrunch.com/2011/06/03/why-daily-deals-raw-deal/
The question is – how do local companies go about following up to make these deal seekers become repeat buyers? The startup that solves that problem will be bought for 9 figures asap by Groupon.
Some leads to follow:
http://www.blacksburgbelle.com/2011/04/3-tips-to-turn-first-time-customers-into-repeat-customers/
http://www.usatoday.com/money/smallbusiness/columnist/abrams/2003-09-12-abrams_x.htm
http://www.startupnation.com/business-articles/9437/1/repeat-customers-raving-fans.htm
On a related note, I dispute his estimated acquisition cost per subscriber of $26.50 – that’s absurdly high. I’ve gotten emails+names for $3 or $3.50 average, and I’m an SEO/CRO guy, not a PPC guru.
