Facebook Practices Search Engine Reputation Management

Facebook is practicing Search Engine Reputation Management (SERM). TechCrunch, one of the leading tech blogs on the net, wrote that Facebook polls would not allow you to include competitors’ names in them. This was at the time when Facebook Polls had just launched and could have easily been a major PR problem for Marc Zuckerberg’s billion dollar+ company. I recently announced …

Affiliate PPC Tip For Mixing Facebook, Shareasale & Prosper 202 Tracking

I just spent a few hours creating and editing an affiliate PPC campaign with Facebook Ad Manager, a Firefox extension that lets you mass-create, upload and split test ads (including split-testing images) on Facebook. Now, while Facebook Ad Manager saved me a bunch of time, I screwed up with my Prosper 202 tracking setup and so …

Why Does This SEO-Promoting Email Spam Beat Gmail’s Filters?

I spend an inordinate amount of time deleting spam emails from my Gmail inbox. Update: Someone said I shouldn’t try to get these guys penalized. Here’s my response: They’re wasting my time daily and I should stand back quietly? It’s called protecting what’s yours. You don’t think house alarms are bad, even though they might …

SEO Research: Indexed … With No Links or Submission

I’ve just seen this in Google on an experiment an acquaintance of mine is running (she doesn’t blog on SEO, hence it being here; she also OKayed me writing this up). A recently registered domain, without having any links pointing to it, is now indexed. There’s private registration, although because she didn’t immediately “activate” private …

Adviso, Dreamhost, 1 and 1 Internet, and Network Solutions : 4 Reputation Management Case Studies

The following are four cases involving reputation management. The paragraphs are long because (i) they were written that way and it felt natural (ii) I’m too lazy to edit (iii) most importantly, we’re all suffering from shorter attention spans. I promise you good content if you read on. Some definite lessons to be learned about proactive …

How I Hired An SEO Rockstar

As the summer wound down on my hybrid consulting/in-house SEO job with Ice.com, I had to hire my replacement. The boss wanted an SEO rockstar and champion who would make SEO front-and-center in the web dev process as well as continue to improve the current situation! Here’s how I hired an elite SEO. 0) Speak to the boss and …

Chris Dyson On The Business of SEO Consulting: Learning, Prospecting, Partnering, Client Expectations and more!

I recently sat down with Chris Dyson over email and we got to chat about a topic many SEOs regularly ask about: how do you run an SEO consulting business?? Of course, our interview ranged wider and addressed topics such as Inbound.org, but even those essentially are tangents of our main discussion. If you enjoy …