What’s The Base Value Of A Link?

Find out in this great, interactive linkbait piece by Vertical Measures. Those of you who are subscribers know that you can always download my link reporting/scoring spreadsheet. [And have been able to download it for almost 2 years!] The spreadsheet features the various factors that go into scoring etc in detail. Full details in my original SEOmoz post. So… …

Jim Quits Buying Links … But Why Now?

Jim’s thinking on buying links can’t be that far different from Aaron Wall‘s or Greg Boser‘s or Todd Malicoat‘s thinking, imho. They’re all part of the Vet SEO independent webmaster school of thought. And if you have done any reading at all on search, you’d know that Aaron, Greg, Todd and others encourage big brands to buy text links to rank higher. Now consider that Jim and We Build Pages have got …

Maps Guide Jen Suggested How to Demerge Listings; I’ve Just Been a Lazy Ass

Ok, I’ve actually been to SMX Advanced, where I spoke, celebrated my 21st birthday, during which I devoured delicious homemade cake (thanks mom!), been helping Ice.com Jewelry fix their SEO issues, which meant auditing and now planning implementation, and handling other stuff too besides! After regaling you all with the wonderfully exciting tale of what I’ve been up to for …

Wrecking Local SEO 201 – Do External Links Cause Merged Reviews?

It’s no secret that this auberge de jeunesse in Montreal, the Auberge de Paris (I realize the name is unusual), is a client of mine. For a while now they’ve had issues with their reviews being merged with their sister downtown Montreal hotel‘s reviews. The problem is that since the youth hostel’s reviews tend to score lower than the …

Sexify SEO Headers And Make The Designers Happy With This Easy Trick

Officially, SEO best practices say you can’t use those beautiful branded fonts in those pictures-of-text for your headings. And conversion best practices say that you may not always want to use keywords in the headings – just use whatever converts best. So wrapping an image with keyword-rich text in h1 tags is not the solution. …

Google Maps: Listings Still Merged; Centroid Losing Prominence?

I wrote a while back that Google Maps Guide Jen offered a way to demerge merged listings in Google Maps. Well, while things seem to have gotten better, it appears that the filtering on Google Maps still isn’t perfected. Consider these reviews of a hotel. The reference to a hostel is due to a sister business being located …