Update: Check out this “How to forecast SEO ROI” article if calculating the ROI on SEO is the info you want. What follows is an editorial / research article showing that SEO is valuable – but not explaining how to calculate it. I was asked what the ROI on SEO is a few times at a recent business event, …
Continue reading “What’s the ROI on SEO? Hint: SEO Experts Are Underpaid, Opportunity Abounds!”
Jimmy writes, “I saw someone write to be careful or use the ilb in moderation to avoid getting penalized or something like that. What are your thoughts on best practices?” I think penalization due to overuse of my WordPress plugin, Internal Link Building (ILB) is a mis-expression of a user design concern. The consequences of overusing ILB is …
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Q: I’ve heard that I should have robots.txt on my website. What is robots.txt and why should I use it on my site? And if I really do need it, how do I go about writing and implementing robots.txt? A: Robots.txt is a text file that tells search engine spiders (what are search engine spiders?), also known as search engine …
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I recently had a great chat with Phillip Klien, a conversion expert using software to first segment (or “bucket”) traffic and then personalize visitors’ experience. In fact, he co-founded BTBuckets.com, a behavioral targeting (BT) tool that enables exactly this kind of personalization, and SiteApps.com, a marketplace for related CRO and BT tools. 1) How did you come up with …
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Social media is one of the most difficult things to justify in terms of ROI because current analytics aren’t well suited to measure its data. Here’s my proposal for social media analytics and tracking. This is an approach to use as a foundation for creating social media analytics tools, not a tool. 27/05/2011 – Update on Social Media …
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Recently a client came to me with a question about where to prioritize their content-writing efforts for the site redesign, and I offered her an answer based on Google Analytics’ keyword data. The problem is that if you just export your top keywords, you’re going to see brand search terms near the top. What can …
A visitor dropped by my site asking whether Google cared about a link’s styling. I got in touch with Matt Cutts, and he was nice enough to take a few minutes to share an answer. Here’s what Matt said: “This is something that can go both ways. On a graphics-heavy site where it was the design …
Continue reading “Does Google Care If A Link Is Underlined? – SEO FAQ”
I was emailing a prospect recently who mentioned that a competing firm had proposed doing A/B multivariate testing. If you’re familiar with the jargon of testing different ads/landing pages, you would know that A/B testing is different from multivariate testing. I can’t blame the prospect or my competition however, because ours is an industry enamoured …
Fast Removal Of Negative Material Affecting Your Reputation – My Search Engine Reputation Management Gives You Peace Of Mind Search Engine Reputation Management (SERM) provides individuals and companies with these benefits: Protects people and companies from undue criticism Helps individuals get hired, earn scholarships, be awarded loans etc. Delivers max sales for companies from super-hot prospects …
Noticed this through Sphinn, and I have to say, Miriam Ellis of Solas Web Design has really hit a home run with her recent series on hyperlocal blogging. She starts by elaborating on 5 tips. Then continues with Hyperlocal Blogging Sonoma County, CA – More SEO Copywriting Tips; Today’s SEO Copywriting Tip for the HyperLocal Blogger in Calaveras County, …
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