I recently had a great chat with Phillip Klien, a conversion expert using software to first segment (or “bucket”) traffic and then personalize visitors’ experience. In fact, he co-founded BTBuckets.com, a behavioral targeting (BT) tool that enables exactly this kind of personalization, and SiteApps.com, a marketplace for related CRO and BT tools. 1) How did you come up with …

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Social media is one of the most difficult things to justify in terms of ROI because current analytics aren’t well suited to measure its data. Here’s my proposal for social media analytics and tracking. This is an approach to use as a foundation for creating social media analytics tools, not a tool. 27/05/2011 – Update on Social Media …

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Recently a client came to me with a question about where to prioritize their content-writing efforts for the site redesign, and I offered her an answer based on Google Analytics’ keyword data. The problem is that if you just export your top keywords, you’re going to see brand search terms near the top. What can …

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A visitor dropped by my site asking whether Google cared about a link’s styling. I got in touch with Matt Cutts, and he was nice enough to take a few minutes to share an answer. Here’s what Matt said: “This is something that can go both ways. On a graphics-heavy site where it was the design …

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I was emailing a prospect recently who mentioned that a competing firm had proposed doing A/B multivariate testing. If you’re familiar with the jargon of testing different ads/landing pages, you would know that A/B testing is different from multivariate testing. I can’t blame the prospect or my competition however, because ours is an industry enamoured …

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