Social Media Analytics: How to Measure and Track Social Media Activity

Social media is one of the most difficult things to justify in terms of ROI because current analytics aren’t well suited to measure its data. Here’s my proposal for social media analytics and tracking. This is an approach to use as a foundation for creating social media analytics tools, not a tool. 27/05/2011 – Update on Social Media …

Business Blogs: Should I Blog On The Company Domain or a New Domain?

I’ve been asked the question recently in connection to business blogs: Should I blog on the company’s official site/domain name, or should I blog on on a fresh domain name? Each approach has its advantages, but with current search engine algorithms, my advice is to have the blog on the company’s main domain. Blogging on the main …

Can SEO be Automated?

A question I’ve been asked a lot recently is “Can SEO be automated? Can I just get some software or hardware that’ll do the job automatically and get my site ranked at the top of the SERPs for my keywords?” No, you can’t automate it. First of all, search engine optimization’s foundation and core is …

Eric Schmidt Is A Dirty Hypocrite: Google Should Come Clean – Friday Photos

On TechCrunch, Borgle CEO Eric Schmidt told Charlie Rose that “Well, the most interesting thing to me is that transparency is how you keep societies honest. And we’ve now because of the internet and because of the digital revolution given people — we’ve essentially given them the ability to see everything. So you can now …

Google Unveils The Source of Search Results Pages in Its index

And it isn’t Google Analytics, as I mistakenly thought. So I need to apologize to Google (and to you, my readers) for the error/false accusation and getting people worried for nothing. Even more humbling, both Matt Cutts and the official Google Webmaster Central blog have called yours truly’s site “high quality.” So let’s see … Matt Cutts …

83% of Facebook Users 18 – 24 Unaware Facebook Blog Exists – Poll

I ran a poll on Facebook targeting Facebook users 18-24 to find out whether they were aware of the existence of the Facebook Blog. 83% of them were not. This was following up on what Jane wrote at SEOmoz, regarding how she would make the Facebook blog more visible and certain other changes she’d make. After the jump, the …

The Triple Threat Interview: Stuntdubl, Graywolf and Sugarrae on Independent Webmastering

Todd Malicoat (Stuntdubl SEO Consulting and Clientside SEM), Michael Gray (Graywolf’s SEO blog) and Rae Hoffman (Sugarrae Website Audits & SEO) were lucky enough to kick back with me at SMX West, so in my infinite generosity I decided to let them school me on some of the finer points of being an independent webmaster. This is intermediate …

Funny Photo Fridays – Odesk

Odesk: Change the world, make $250   Am I the only one to see the irony here? If you like this post, check out the Friday photos category and add my rss feed to your reader / get my latest posts by email. Tags: friday, fun