SEO ROI’s Strange Problem With Maintaining Rankings

Over the past year, I’ve had this site rank for a number of terms, after blogging about them, mostly on the strength of its own domain authority. The catch is that over time, I don’t see the traffic maintain itself on these longtail phrases. It slows and gets more longtail, then turns off.

I thought at first that the issue might be with my poor archiving since I was using a plugin to suppress the ‘category’ part of category URLs, which broke the links to page 2 onwards of my category pages.

Well, I reverted to normal archives and haven’t yet seen a change. Google Analytics is missing the last week of my data for some reason, probably because I added a filter that I thought would just generate a new report but in fact eliminated all my traffic. So I can’t look at things more granularly in GA. Sitemeter shows that I did have traffic during the days Google Analytics is showing things to be flat though, so it’s not like everything went poof.

Google Analytics data is gone Sitemeter shows that I did get traffic during those days

And unfortunately, I didn’t record the date I first activated the plugin. Within the past 30-60 days though, for sure. And my search referrals have all been at about 2000 months for each of the past three months.

Anyone else experiencing this plateau effect and finding solutions? I’m thinking partly it’s a boost from ‘query deserves freshness’ factors but still… I want to keep that traffic! I’d love to hear your ideas in the comments. Each successful idea will win an hour of link building work from yours truly!

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Author: sroiadmin