1. You need social proof? “As Seen In [the following media]” is a popular and well-trusted form of social proof. So next time you run a campaign, why not hit up Google News for inspiration, plus the internal search functions of major news networks and trade publications? On that note, why not check out my press, …
Continue reading “Social & Information Retrieval Scratchpad”
Officially, SEO best practices say you can’t use those beautiful branded fonts in those pictures-of-text for your headings. And conversion best practices say that you may not always want to use keywords in the headings – just use whatever converts best. So wrapping an image with keyword-rich text in h1 tags is not the solution. …
Continue reading “Sexify SEO Headers And Make The Designers Happy With This Easy Trick”
I wrote a while back that Google Maps Guide Jen offered a way to demerge merged listings in Google Maps. Well, while things seem to have gotten better, it appears that the filtering on Google Maps still isn’t perfected. Consider these reviews of a hotel. The reference to a hostel is due to a sister business being located …
Continue reading “Google Maps: Listings Still Merged; Centroid Losing Prominence?”
Hey there boys and girls – want to get into multiple niches really fast? Are those niches just slightly different from one another, being a “base keyword” + modifier combination? Know that if you just duplicate the copy from one “base keyword” + modifier A page to a page targeting “base keyword” + modifer B, …
Continue reading “Finding [Mass] Niches With Content-Spinning”