I was emailing a prospect recently who mentioned that a competing firm had proposed doing A/B multivariate testing. If you’re familiar with the jargon of testing different ads/landing pages, you would know that A/B testing is different from multivariate testing. I can’t blame the prospect or my competition however, because ours is an industry enamoured …
Social media is one of the most difficult things to justify in terms of ROI because current analytics aren’t well suited to measure its data. Here’s my proposal for social media analytics and tracking. This is an approach to use as a foundation for creating social media analytics tools, not a tool. 27/05/2011 – Update on Social Media …
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I’ve been asked the question recently in connection to business blogs: Should I blog on the company’s official site/domain name, or should I blog on on a fresh domain name? Each approach has its advantages, but with current search engine algorithms, my advice is to have the blog on the company’s main domain. Blogging on the main …
Continue reading “Business Blogs: Should I Blog On The Company Domain or a New Domain?”
A question I’ve been asked a lot recently is “Can SEO be automated? Can I just get some software or hardware that’ll do the job automatically and get my site ranked at the top of the SERPs for my keywords?” No, you can’t automate it. First of all, search engine optimization’s foundation and core is …
I was emailing a prospect recently who mentioned that a competing firm had proposed doing A/B multivariate testing. If you’re familiar with the jargon of testing different ads/landing pages, you would know that A/B testing is different from multivariate testing. I can’t blame the prospect or my competition however, because ours is an industry enamoured …
Update: Check out this “How to forecast SEO ROI” article if calculating the ROI on SEO is the info you want. What follows is an editorial / research article showing that SEO is valuable – but not explaining how to calculate it. I was asked what the ROI on SEO is a few times at a recent business event, …
Continue reading “What’s the ROI on SEO? Hint: SEO Experts Are Underpaid, Opportunity Abounds!”
… And Based On That Projected ROI, Get Management Buy-In, Set Priorities and Spend Time Wisely. Note: If you like this post, please link to this page from your blog or share it on StumbleUpon by clicking this button: Here’s how to project the ROI you can expect on SEO. This way, when your boss asks you …
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