For all you internet marketing pros out there, here’s the only brand building guide you’ll ever need. I’ll begin with some brief introductory notes, then get into meaty examples you can sink your teeth into. If you like this article, please do at least one of the following when you’re done with it. Link to …
Continue reading “Brand Building Online – A How-To Guide For Internet Marketers”
If knowledge is power; If information is knowledge; And if Google is organizing – and, more importantly, distributing – the world’s information; Then isn’t Google the single most powerful organization in the world? If you like this post, get my RSS feed. When Google went through update Florida, hundreds and thousands of webmasters lost rankings. They saw their …
By observing patterns in visitor intent and demographics, conversion optimization and redesigns can be planned more intelligently. The patterns you identify can be used to create personas. Through my use of 4Q visitor surveys, I’ve learned the top reasons people visit SEO ROI Services and developed corresponding personas. What’s a persona? A persona is an imaginary user who is representative …
This is a guest post by Bren Hammel from Eureka SEM. Bren has over 6 years in the online marketing field from internet advertising to SEO & SEM. In PPC advertising, conducting negative keyword research and implementing the results reduces the number of unwanted visitors and improves the return on your ad spend. Here’s how …
Continue reading “Negative Keywords Improve Traffic Quality – Case Study and Details”
If knowledge is power; If information is knowledge; And if Google is organizing – and, more importantly, distributing – the world’s information; Then isn’t Google the single most powerful organization in the world? If you like this post, get my RSS feed. When Google went through update Florida, hundreds and thousands of webmasters lost …
By observing patterns in visitor intent and demographics, conversion optimization and redesigns can be planned more intelligently. The patterns you identify can be used to create personas. Through my use of 4Q visitor surveys, I’ve learned the top reasons people visit SEO ROI Services and developed corresponding personas. What’s a persona? A persona is an …
