This is a guest contribution from Kyle Sanders at Austin-based SEO company, Complete SEO. 🔍 What Is Broken Link Building? **Broken link building** is a white-hat link acquisition strategy that identifies outdated or non-functional (404) pages with existing backlinks. The goal? Rebuild or improve that content on your own domain, and reach out to those …

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I spend an inordinate amount of time deleting spam emails from my Gmail inbox. Update: Someone said I shouldn’t try to get these guys penalized. Here’s my response: They’re wasting my time daily and I should stand back quietly? It’s called protecting what’s yours. You don’t think house alarms are bad, even though they might …

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I knew for a while that I wanted to try out UserTesting.com, based on the referrals from my friends at Closed Loop Marketing and various blogs on usability I read (Future Now, Usability Post), but I never really had the opportunity to go ahead and get on it. A former client wanted to to hire me again for SEO, …

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I’ve just seen this in Google on an experiment an acquaintance of mine is running (she doesn’t blog on SEO, hence it being here; she also OKayed me writing this up). A recently registered domain, without having any links pointing to it, is now indexed. There’s private registration, although because she didn’t immediately “activate” private …

Continue reading “SEO Research: Indexed … With No Links or Submission”

The following are four cases involving reputation management. The paragraphs are long because (i) they were written that way and it felt natural (ii) I’m too lazy to edit (iii) most importantly, we’re all suffering from shorter attention spans. I promise you good content if you read on. Some definite lessons to be learned about proactive …

Continue reading “Adviso, Dreamhost, 1 and 1 Internet, and Network Solutions : 4 Reputation Management Case Studies”

As the summer wound down on my hybrid consulting/in-house SEO job with Ice.com, I had to hire my replacement. The boss wanted an SEO rockstar and champion who would make SEO front-and-center in the web dev process as well as continue to improve the current situation! Here’s how I hired an elite SEO. 0) Speak to the boss and …

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Google Analytics is broken (like PageRank is broken), and leaking my data into the index. All the site searches here on SEO ROI are resulting in site-SERPs pages getting into G’s index. How is this happening? Final Update: This has been disproven as being the source of the site-search-results appearing in Google’s search results. I had …

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“When I first became interested in SEO a couple years back, I read every article I could on the subject. For a beginner, much of it was very confusing. It seemed like a good amount of the information was contradictory, and I had no clue which techniques would really help my websites shoot up the …

Continue reading “Getting A PR5 .Edu Link With Broken Link Building”

I recently sat down with Chris Dyson over email and we got to chat about a topic many SEOs regularly ask about: how do you run an SEO consulting business?? Of course, our interview ranged wider and addressed topics such as Inbound.org, but even those essentially are tangents of our main discussion. If you enjoy …

Continue reading “Chris Dyson On The Business of SEO Consulting: Learning, Prospecting, Partnering, Client Expectations and more!”

This is the process I’m following to create ad campaigns on Facebook promoting my advanced SEO book. If you like this, get a free chapter from my book on advanced SEO! Or get my latest posts by email or RSS! Toolset: Images – Royalty free stock ex SXC, plus my own headshots – faces draw eyes so it’s worth starting with …

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