This is a guest contribution from Kyle Sanders at Austin-based SEO company, Complete SEO. 🔍 What Is Broken Link Building? **Broken link building** is a white-hat link acquisition strategy that identifies outdated or non-functional (404) pages with existing backlinks. The goal? Rebuild or improve that content on your own domain, and reach out to those …

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This is a guest post by Bren Hammel from Eureka SEM. Bren has over 6 years in the online marketing field from internet advertising to SEO & SEM. In PPC advertising, conducting negative keyword research and implementing the results reduces the number of unwanted visitors and improves the return on your ad spend. Here’s how …

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If knowledge is power; If information is knowledge; And if Google is organizing – and, more importantly, distributing – the world’s information; Then isn’t Google the single most powerful organization in the world?   If you like this post, get my RSS feed. When Google went through update Florida, hundreds and thousands of webmasters lost …

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By observing patterns in visitor intent and demographics, conversion optimization and redesigns can be planned more intelligently. The patterns you identify can be used to create personas. Through my use of 4Q visitor surveys, I’ve learned the top reasons people visit SEO ROI Services and developed corresponding personas. What’s a persona? A persona is an …

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