Easily Scale PPC Campaigns With Hundreds of Landing Pages on Credible Minisites: Get the 1 Minisite, 10 Landing Pages Plugin!

The 1 Minisite 1 Landing Page Constraint Faced By PPC Advertising Experts

The 1 Minisite 10 Landing Pages plugin solves a problem that many PPC professionals get frustrated with. In order to increase conversions, minisites featuring an about page and other "credibility" type pages are sometimes used. The problem is that with a standard Wordpress installation, the about page would link to all the landing pages (LPs) on the site, which would be weird for visitors and decrease conversions.

So for a PPC campaign to scale, a new minisite would need to be used every time a new landing page was added to the campaign. That would mean an ever-increasing investment in domains, server resources, time to set up etc. For a campaign of a moderate size, that could easily mean hundreds or even thousands of domains! That obviously isn't a workable model for growth.

"1 Minisite 10 Landing Pages": Freedom To Test As Many Landing Pages As You Want

How the 1 Minisite plugin works:

• The admin panel allows the site's pages to be set as either "landing pages" or "displayed pages."
The displayed pages are shown to all visitors; they're the credibility pages referred to above, like the About page.
• One LP can be set as the default landing page, in case a visitor does not come through any of the defined landing pages (i.e. bookmark, referral etc.).
• When a visitor visits any of the LPs from an ad, they get cookied and links to "home" are set to the landing page the visitor saw.
• On subsequent visits to the site, the visitor will see the same landing page as he first saw, according to the cookie.
• If the visitor comes through another ad tied to a different landing page, he will see that other landing page.
The links 'home' from the credibility pages will now link to the most recent landing page he's seen.

Now let's look at a few PPC scenarios to see how the plugin saves search engine marketing pros time and money.

Scenario 1: Ad -> Minisite For The Win

1. PPC campaign manager Steve create a minisite using the 1 Minisite plugin.
2. Steve adds a bunch of landing pages to the minisite.
3. Visitor Mark clicks an ad and goes to the minisite.
4. Mark sees landing page X. A cookie is placed on his computer to remember what landing page he's supposed to see.
5. He clicks to go the About page and see who this company is.
6. Mark reads a bit about the company and decides he can trust the company. He wants to buy.
7. Mark clicks a link to go 'home'.
8. Mark gets taken back to landing page X, based on the cookie.
9. Mark buys from Steve.
10. Steve does 200 leads a day for his affiliate network and gets a white label.

Scenario 2: Referral -> Minisite

1. PPC campaign manager Steve create a minisite using the 1 Minisite plugin.
2. Steve adds a bunch of landing pages to the minisite.
3. Steve defines landing page Y as the default landing page.
4. Visitor Mark goes to the minisite because his friend got a good deal through it.
5. Mark sees landing page Y, the default. A cookie is placed on his computer to remember what landing page he's supposed to see.
6. He clicks to go the About page and see who this company is.
7. Mark reads a bit about the company and decides he can trust the company. He wants to buy.
8. Mark clicks a link to go 'home'.
9. Mark gets taken back to landing page Y, based on the cookie.
10. Mark buys from Steve.
11. Steve does 500 leads a day for his affiliate network and gets a white label, plus a free pass to Affiliate Summit and complimentary travel.

Scenario 3: Repeat Visits -> Minisite

1. PPC campaign manager Steve create a minisite using the 1 Minisite plugin.
2. Steve adds a bunch of landing pages to the minisite.
3. Visitor Mark clicks to the minisite from an ad.
4. Mark sees landing page X. A cookie is placed on his computer to remember what landing page he's supposed to see.
5. He clicks to go the About page and see who this company is.
6. Mark reads a bit about the company and decides to wait before buying.
7. Mark searches the next week to see who else provides the product he wants and clicks a different ad for Steve's minisite.
8. Mark gets taken to landing page Z, and it overwrites his old landing page in the cookie. Mark will see that landing page in any future visits.
9. Mark's a real wimp, so he still holds off. But he's bookmarked the site and comes back the next day. He sees landing page Z thanks to the cookie.
10. Mark buys from Steve.
11. Steve buys out his affiliate network.

Download your 1 Minisite 10 Landing Pages Plugin Here