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Ted Ulle aka Tedster On Information Architecture

Ted UlleTed Ulle is a veteran member of WebmasterWorld, where he’s better known as Tedster. He moderates the HTML and Google SEO forums there, as well as serving as an Administrator. He’s on Pubcon’s advisory board, the chief search strategist at Converseon, a global online marketing agency for enterprise-level companies, and is on Twitter as TedUlle. You can find out more about Converseon and Ted’s professional affiliations at the end of the post.

I saw Ted give a remarkable and controversial presentation at Pubcon Las Vegas 2010, where he notably criticized most implementations of dropdown navigation as overstuffed. We spoke afterwards and Ted consented to give me the following interview. For answers that required clarification, I inserted an asterisk at the appropriate spot and added the clarification question and answer immediately after.

1) Shari Thurow criticizes SEOs who organize information architecture (IA) around keywords. ( ) Assuming you have content that matches those keywords, what is the problem with that practice? Isn’t that “siloing” or “theming” your navigation?

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