1) Interesting fact: You can get 1 listing per practitioner (defined by separate phone numbers) and 1 per office, according to Google’s TOS.

How about getting your restaurants multiple lines for each chef? Or as suggested at the show, for each librarian in your book store . (more…)

Hey Ladies and Gents!

Did you miss SphinnCon 2011? Sucks to be you! Fortunately, Elan Perach got a bunch of pics, videos and slides from the show.

Here’s the video of my own preso, on delegating and scaling link building.
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Geocities – good for swiping content (Black Hats) and for getting links by telling people Geocities is gone but you’ve got similar material on your site.
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This is a guest post by Troy Redington. Find him on Twitter @TroyRedington, and his wife, an architect and photographer, at Johwey!

As the solo in-house SEO for Fatwallet, it is important that I keep up with the constant changes of the industry. My two staple conferences have been SESNY and Pubcon Vegas. Last spring I was toying with the idea of attending Pubcon South instead of SES when Danny Sullivan told me to skip both and go to SMX Advanced. I decided to go to New York. Big mistake. SES sucked, and the SMX Advanced conference was blessed with the nofollow pagerank evaporation announcement. (more…)

(We’re continuing our SphinnCon deadblogging, this time with coverage of the web analytics panel. Previously we’d been discussing analytics with a internal search case study from Adi Reguev, and PPC with material from Naomi Sela on the content network, ad writing and split testing with Ophir Cohen and Dan Perach, and mixed link building / ppc notes from my panel/ Dan Sumeruck.)

Michal Neufeld – Google Analytics – Tying Adwords Into Analytics

Some pros of tying the two together:
- Understand the whole funnel, from search to site exit
- Instant and granular view of ROI on AdWords (more…)

(We’re continuing our SphinnCon deadblogging, this time with coverage of the web analytics panel. Previously we’d been discussing PPC with material from Naomi Sela on the content network, ad writing and split testing with Ophir Cohen and Dan Perach, and mixed link building / ppc notes from my panel/ Dan Sumeruck.)

Adi Reguev – Go Internet Marketing – Internal Search

Some key questions…

1. What/how much people are looking for [something].
2. Does internal search answer your visitors’ questions?
3. Can they find what they need easily?

Case Study: Travel
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This is the continuation of yesterday’s post featuring my deadblogging coverage of SphinnCon, the recent SMX-affiliated 1 day conference here in Jerusalem, Israel (where I’m currently living).

Ophir Cohen – Compucall Web Marketing (more…)

Shawn Collins and Missy Ward have been nice to enough to give me a speaking spot doing an “Advanced Search Marketing (more…)

I’m headed to see my brother out in BC, and from there, onwards to SMX in California. I’m not sure whether I’ll be blogging or not during the conference, but if I do, I’ll do my best to make it original stuff rather than session summaries or roundups, though I may do that as well. Bottom line: Don’t get your hopes up for fresh content this week; it’s my turn to learn from others. If you need to satisfy your hunger for SEO knowledge, look at these nice recent posts…

3 SEO Strategies (Not Tactics) To Make You Think

Online Community Moderation: Interview with Kat French 

Winston Churchill Would Have Been a Greyhat SEO

How I Made $3000 This Week And You Can Too! (Spoiler: I didn’t make 3K in a week and that’s the point of the post.)

On Motivation and Influence (or Be Nice to the Loner Kid Lest He Destroy Your Reputation)

3 New Metrics To Waste 30 More Hours A Week On

A/B Testing vs Multivariate Testing

–> You’ll notice that many of these didn’t appear on the frontpage. I publish content that you can only see if you regularly check out my category pages or if you subscribe. So what are you waiting for? Subscribe already and get the goodies! If you really need more convincing, here are 20 blockbuster reasons to subscribe .