SEO ROI

SEO Services For Serious ROI. Blog Posts For Serious SEOs.

The Insanely Short-Sighted Tale of How Yahoo Killed Its Biz-Dev

“One way to fight this sort of strategy [Google's strategy of playing in every market] is Yahoo!’s sell or outsource everything but the logo strategy.” (-Google As A Publisher)

Amongst other moves listed there are the closing/selling of the Yahoo Publisher Network, Yahoo’s answer to AdSense, and the outsourcing of Yahoo shopping to PriceGrabber. If you take that along with Yahoo’s failure to ever take the analytics company it acquired out of beta, you see a pattern emerging:
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Google’s Conspiracy To Monopolize Online Shopping

What do Google’s search-within-search, the Google Affiliate Network, and Google Suggest have to do with each other? It’s all about Google’s transformation from being a bridge and toll-gate on the information superhighway to being bridge, toll-gate and destination! (more…)


Yahoo Site Explorer… Dying?

http://siteexplorer.search.yahoo.com/advsearch;_ylt=AsF7s1pRZXQjk6M7mHIy99bal8kF?p=http%3A%2F%2Fseoroi.com%2Fspecialty-services%2Fnew-seo-plugin-for-wordpress-internal-link-building%2F

Try and find http://www.pokeraffiliateprograms.com/forums/general-poker-affiliate-discussion/17456-new-plugin-wordpress-internal-link-building.html

(Updated with new link as Yahoo changed its results and included other links I’d gained.)

Hint: It’s not (more…)


Maps Guide Jen Suggested How to Demerge Listings; I’ve Just Been a Lazy Ass

Ok, I’ve actually been to SMX Advanced, where I spoke, celebrated my 21st birthday, during which I devoured delicious homemade cake (thanks mom!), been helping Ice.com Jewelry fix their SEO issues, which meant auditing and now planning implementation, and handling other stuff too besides!

After regaling you all with the wonderfully exciting tale of what I’ve been up to for the past week and change, I feel I should also clarify that Google maps guide Jen has suggested a solution (more…)


Google Unveils The Source of Search Results Pages in Its index

And it isn’t Google Analytics, as I mistakenly thought. So I need to apologize to Google (and to you, my readers) for the error/false accusation and getting people worried for nothing.
Even more humbling, both Matt Cutts and the official Google Webmaster Central blog have called yours truly’s site “high quality.” So let’s see … (more…)


Google Is Indexing Site-Search Results Pages

Google Analytics is broken (like PageRank is broken), and leaking my data into the index. All the site searches here on SEO ROI are resulting in site-SERPs pages getting into G’s index. How is this happening?

Final Update: This has been disproven as being the source of the site-search-results appearing in Google’s search results. I had good reason to believe that Google Analytics was the source of this (you can see below for my original thoughts on the matter), but there’s now a clarification. My apologies to Google and to my readers for the mistake.

A while back I saw a video about using Google Analytics to (more…)


Why Google is Broken

Google is broken because PageRank no longer models what it did in Brin and Page’s foundational paper. (more…)