SEO ROI

SEO Services For Serious ROI. Blog Posts For Serious SEOs.

Come To The Jerusalem IM Meetup

The IM scene here in Israel is growing and is ripe for a monthly meetup for schmoozing and having fun with your peers. That was most evident this Sunday at SphinnCon, which was very well-attended and featured some pretty impressive presentations from the likes of Barry Schwartz of Rustybrick Web Dev and Adir Regev of Go Internet Marketing in particular.
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Smart Habit: Sending Cards Offline

Sending cards is a cheap way to build goodwill, especially when personalized. Here are some nice examples I’ve received from my friends at Outsourced Program Management Pros, Milestone Internet Marketing, and Aweber Email Marketing. (more…)


Sphinnterview With Wiep Knol

Recently, Sphinn has changed from a vote-driven (read:clique) system to editor-driven (read:non-social) system. This explains any things that seem out of place, as well as Twitter not being mentioned). Besides that, this continues our Sphinn Interview series, which previously featured Bob Gladstein, Pat Altoft, Sebastian, and Dave Harry.

Wiep Knol Wiep runs the popular Link Building Blog aka Wiep.net, and co-founded LinkBuilding.nl which you’ll agree is pretty self-explanatory. (It’s part of the inspiration for me to get off my ass and do something with linkbuilding.ca …)

1) What benefits have you seen from your activity at Sphinn?

Sphinn turned out to be not only a great networking tool, but also the perfect place to find outstanding SEO related info. (more…)


Sphinnterview With Bob Gladstein

Recently, Sphinn has changed from a vote-driven (read:clique) system to editor-driven (read:non-social) system. This explains any things that seem out of place. Besides that, this continues our Sphinn Interview series, which previously featured Pat Altoft, Sebastian, and Dave Harry.

Bob GladsteinBob Gladstein is the chief boss man (my words) at Raise My Rank, which offers SEO services in Somerville, MA. To thank him for his kindness with this interview, I’ve hotlinked the picture on his about page. ;D

1) What benefits have you seen from your activity at Sphinn?
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Motivate Staff With Self-Direction, Mastery and Purpose

If you work with anyone else, watch this video. Via Got Safety.net, Michael Roberts, and its creators, Cognitive Media Graphics / TheRSA.org. Cognitive does the graphics fwiw. (more…)


A passion driven shift from programming to SEO

This is a guest post by Troy Redington. Find him on Twitter @TroyRedington !

I’ve been into web development since 1995. I started dabbling in high school and just couldn’t stop. I felt comforted, and challenged by the vast sea of knowledge that I could learn. Plus, since the languages, technologies, and trends were always changing – I knew I wouldn’t get bored with it. (more…)


5 Reasons To Love SEO ROI Services

For those of you who don’t know, my name’s Gab Goldenberg and I run SEO ROI Services. There are a few practices that I’d like to share, which give me both pleasure and pride in running this business. (more…)


Andrew Warner Interview (Mixergy Founder)

Mixergy.com is one of my new faourite sites, because it’s got a huge archive of high quality interviews with fascinating people! The guy making it happen first and foremost is Andrew Warner, whom I got to interview. Here’s what we discussed.
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Interview W/ Pat Altoft On Sphinn

Patrick Altoft directs search for Branded3, a Leeds-based full service digital agency. He also runs the popular Blogstorm SEO blog and is a pretty interesting guy to chat to overall! Hit him up if you’re looking for search services in the UK! Patrickt Altoft
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Interview W/ Sebastian, of Sebastian’s Pamphlets, on Sphinn

Sebastian is the technical genius and SEO behind Sebastian’s Pamphlets. This warm fellow’s well-known avatar is rather ironic – a crab! Sebastian the crab (more…)


The Sadly Short Story Of The Isolated Product Developer

Jake was a quick-witted entrepreneur oozing with creativity.

He made decent money working for others at the agency that employed him. Somewhere along the way, Jake decided that he should come up with his own product.

So he did. Jake spent all his free time for the better part of a summer in quiet isolation. While he kept up his day job, as soon as the clock struck 5:00 everyday, the fire in Jake’s seat at his desk burned him right out the door to his hatchback.
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Sphinn Interview Series: David ‘theGypsy’ Harry

A long, long time ago… almost 2 years to the month… I asked a bunch of cool Sphinners I was getting to know for their advice and insights on that great search marketing network we know as Sphinn. For various reasons, I never published those interviews – until now! (SEOptimise reminded me.) In light of Twitter and Facebook‘s exponential growth in the past 2 years, the changes in the link graph this has engendered, and related developments, these answers are pretty interesting.

Dave runs the seo training center known as the Dojo. He’s got some remarkable testimonials, not least of which because of who is giving them. I recognized 4-5 names.

David Harry

“Well sheee-it there monsieur Gabs, not sure what use this will be but I said I would give ‘er a go and I shall…. Right away I just wanted to say that while I appreciate your kind words and invitation to get social, I spend as much time playing the devil’s advocate in the world of Social Media Marketing as I do supporting it. I am certainly not a social media darling ( almost a Social Media Ninja though….)

Without further ado… let’s get into it;


What benefits have you seen from your activity at Sphinn ?

Well, I suppose the real benefits have been;

1. Making new friends
2. Padding my address book
3. Maxing out my reader
4. Some increased visibility
5. And of course access to learning something new every day :) (more…)


Is The Trend Towards Content-Communities Commodifying Them?

Ads are increasingly being bought to promote content, rather than to create brand awareness or sell directly. What’s interesting to me about this is that it’s a trend growing in parallel with a trend amongst large, SEO-driven sites towards building blog-focused communities. (more…)


What Mrs. Yona Sussnovitch, 85, Taught Me About Hacked Websites

…Hacked websites are really no big deal. Sit back, kick your feet up on the desk, grab your coffee and let me tell you a story about Mrs. Yona Sussnovitch and I. (more…)


404 FOUND Errors: What To Do When Visitors Get The Right Page

Normally, a 404 Not Found error is shown to visitors when they try to visit a non-existent page. But what about when there is a page there, only it doesn’t have what they want – what do you do then? One solution is to offer them a link to the right page, duh! Sounds simple, but it can actually be a bit tricky. Another is to update the page and answer people’s question. (more…)


PJN Leaves Affiliates Hanging: Go Direct

Pepperjam Network, you’re really, really useless. I have proof that you’re stealing commissions from affiliates and not paying them for all the sales they generate. I have proof that when a merchant’s tracking screws up, you do nothing to solve the issue for affiliates, let alone pay (more…)


Idea: Use Crowd Clout To Cheapen Online Marketing Expenses

What is crowd clout? It’s a trend identified by Trend Watching whereby consumers congregate at a given merchant’s store and get a discount for buying in bulk. As I was reading Inc magazine’s article on a restaurant saving money and again when I dropped by Cesar Serna’s blog , I was reminded of this idea I had to adapt the restaurant’s technique and crowd clout to online marketing. (more…)


The Economics of Success (Or How To Launch A New Site Per Aaron and Giovanna Wall)

In the world of business, lots of figures are thrown around. There’s a whole school of thought in the world of investing that only looks at a company’s financial statements and decides whether or not to buy their stock based on those numbers. The most important factor of all, (more…)


Get a Job in SEO, SEM, Analytics, Web Development + at Ice.com

Some of you might have noticed that I recently picked up Ice.com and Diamond.com as clients. Well, for any of you interested in working with me and with the other great people here, I have good news: Ice.com’s recruiting SEO experts, SEM specialists, analytics smartiepants, and web developers / coders / programmers (particularly if you’ve done ecommerce work before)! If you’re looking for a job in search marketing and/or analytics, write to Shmuel at ice, or send me your cv/cover letter and I’ll forward them.

Update: In response to some questions – the work requires people to be in Montreal, Canada. There may be monetary assistance for you to move (emphasis on may because I don’t know), but the bottom line is that Ice.com wants people working in their physical offices. As to the job being full/part-time, I’ll ask and update. I’d lean towards saying it’s full time work though.

In addition, (more…)


No, I Won’t Vote For You. Yes, I Know You Voted For My Last Post.

I’m in a crap situation, and I need to learn to say no. First, because saying yes is eating into my own time and second because I’m embarassed to admit that I voted for friends’ submissions that were average and not really deserving of votes. (more…)


Question the Wisdom of Crowds

Ever see that classic gag of a couple of people standing around staring upwards at nothing and pointing in the same direction? A crowd grows around them, and gets gradually bigger. The point is just to see how many people they can attract into their crowd of starers (more…)


Gab & SEO ROI’s Charity Awards for Search Education (Cases)

I’m a Bookworm. Really. So I’d say I’m reasonably well-placed to give out some Charity Awards for for Search Education. The way it’s going to work is that everyone who wins an award gets a shiny badge and has their name added to the donation I’m making to the Africa Is Real charity. They’re a Montreal group started by some friends I met at the OWN conference.Book Stack (more…)


Montreal Business Community: Startup Camp and Yulbiz January

Last month, I attended StartupCamp Montreal and Yulbiz, and I’ll be discussing the people from Montreal‘s business community whom I met below. You’ll recall that I spoke at FacebookCamp Montreal. Now, most of you reading this are not in Montreal (though considering the attention my competitors pay this blog, perhaps that’s not quite so) – so why should you care? Well, two reasons. (more…)


Online Community Moderation and Personal Networks with Kat French

Here’s a refreshing interview with Kat French, well known in the SEOmoz and Sphinn community and certainly a person to keep an eye out for in search marketing. We cover online community moderation, the strength of social media and of personal networks, and much more. (more…)


SEO Consultants: The Good, The Rad and The Sexy

Do you know your SEO consultants? Read this through for your guide to the good, the rad and the sexy of internet marketing’s most in demand professional – the SEO consultant. (more…)


The Truth About Influence

Duncan Watts claims that the Influentials theory is nonsense, yet if he were to think critically about his own work, he’d see that there are many flaws to it. (Hat tip to Maki for sphinning the Fast Company piece on Watts.) Influence still matters.

Yahoo email adWas Mass Marketing Effective Or Was It Personal Networks Operating? (more…)


On Motivation and Influence or Be Nice to the Loner Kid Lest He Destroy Your Reputation

Frozen Motivation (Ice Cream)What follows is a letter I wrote late one night out of anger, frustration, depression, pain and a desire to get my feelings off my chest so that I could finally fall asleep. I’ll be using it to illustrate and explain the two most important elements of human behaviour: motivation and influence.
The former is the explanation as to why someone behaves a certain way, and the latter explains (more…)

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