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Deadblogging Pubcon – Low Risk, High Reward Links – Pt 2

At Pubcon, I was lucky enough to meet a person I’d long tweeted with, Melanie Phung. She took notes on a great link panel I wanted to attend but coudn’t.

For some background on Mel, she is a Washington DC SEO with extensive in-house experience.

She currently serves as director of new media at PBS. She’d like to remind fans of public media that they can watch TV online for free on the organization’s video portal or on PBS’ mobile apps.

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Part 2

Moderator: Lee Odden, TopRank Online Marketing

Speakers:

Greg Hartnett, Best of The Web

Dixon Jones, Majestic SEO

Rae Hoffman, Outspoken Media

Aaron Shear, Shopping.com

Aaron Shear of Shopping.com Talks About “Real World Links” (more…)


Deadblogging Pubcon – Low Risk, High Reward Links – Pt 1

At Pubcon, I was lucky enough to meet a person I’d long tweeted with, Melanie Phung. She took notes on a great link panel I wanted to attend but coudn’t.

For some background on Mel, she is a Washington DC SEO with extensive in-house experience.

She currently serves as director of new media at PBS. She’d like to remind fans of public media that they can watch TV online for free on the organization’s video portal or on PBS’ mobile apps.

If you like this post on link building, add my rss feed to your reader or get my latest posts by email!

Part 1

Moderator: Lee Odden, TopRank Online Marketing

Speakers:

Greg Hartnett,  Best of The Web

Dixon Jones,  Majestic SEO

Rae Hoffman, Outspoken Media

Aaron Shear, Shopping.com

It’s no surprise that a session billing itself as a low-risk, high-reward link building session would be packed. Everyone is looking for the Holy Grail. (more…)


Review of Garrett French’s Link Building Book

Ontolo logo Let’s start with some notes and free-association thoughts on Citation Labs/Garrett French’s link building book :

A – The first chapter got off to a good start with some clever tips. (more…)


My Year In Review, Scratchpad Style

Here’s what I’ve experienced and learned in the past year. Feel free to skim, but as with my scratchpad first discussing submarine crawling, what you read here today may be industry-changing search news in 6 months… (more…)


How Link Buying Should Evolve In 2009

Link buying advice often sounds something like, “Get links from relevant sites and pages for the greatest boost to your rankings.” Link buying advice is often wrong.

According to everyone’s favourite content network guru, keyword selection on the content network needs to be based on demographics. That’s why I saw the following weight loss ads on a page that had nothing to do with weight loss, and nor did the site hosting the page. (more…)


Internal Link Building Update

A few of you have been kind enough to report bugs and issues with the internal link building plugin. I’m currently aware of the following issues. They’re on the to-do-list to be fixed and/or improved. I wasn’t sure whether or not to hide these bugs or be upfront about it, but I figure it’s better to fess up and be transparent than whatever might happen in the alternative.

Keep in mind, however, that some problems will be specific to you personally. Try de-activating other plugins before you come to report a problem. If that doesn’t work, then please, I really, really want to hear from you!

Also, if you’re on version 1 of the plugin rather than version 2, get version 2
now as it fixes a common bug (see 2 below) and may address yours. You don’t need to worry about losing saved keywords; they’ll be there when you install the new version. This is per my testing on a 2.5x WP install on this site.

1) Apostrophes are not being accepted (more…)


How Google Would Build Links For Mortgage Rankings

Update: Welcome Sphinn, StumbleUpon users :). How can you rank for competitive keywords like “Mortgage Calculator”? I don’t know about SEOBook, since he’s always talking about it, but here’s how Google would rank for a bigshot mortgage term like that.

(more…)


Yahoo Site Explorer… Dying?

http://siteexplorer.search.yahoo.com/advsearch;_ylt=AsF7s1pRZXQjk6M7mHIy99bal8kF?p=http%3A%2F%2Fseoroi.com%2Fspecialty-services%2Fnew-seo-plugin-for-wordpress-internal-link-building%2F

Try and find http://www.pokeraffiliateprograms.com/forums/general-poker-affiliate-discussion/17456-new-plugin-wordpress-internal-link-building.html

(Updated with new link as Yahoo changed its results and included other links I’d gained.)

Hint: It’s not (more…)


Measure Distribution to Project Content-Focused Link Building

My Network and DistributionAaron Wall claimed, in Strategic Content Based Link Building, that you could gain $10,000 worth of links with two days of work. That’s a lot of hyperbole, which goes back to how I didn’t make 3K in a week. My 3K post and my criticism in the comments on Aaron’s post is at the heart of this post’s idea: (more…)


Business Blogs: Should I Blog On The Company Domain or a New Domain?

I’ve been asked the question recently in connection to business blogs: Should I blog on the company’s official site/domain name, or should I blog on on a fresh domain name? Each approach has its advantages, but with current search engine algorithms, my advice is to have the blog on (more…)


Value Links And Understand Search Like Matt Cutts With Submarine Crawling

Welcome Search Newz visitors! It seems that Search Newz’s syndicated version of my article, “If You Listened When Google Announced Submarine Crawling,” which follows up the one you’re seeing now, forgot to link to an important Matt Cutts video. So there’s the link to help you out. Anyways, on with the show – here’s what submarine crawling is all about, as interpreted from Matt Cutts’ explanations.

Matt Cutts’ post and this Webmaster Central post recently explained that “high quality” sites are being given special treatment – submarine crawling.

We all know that links from high quality sites are more valuable than those from average or mediocre sites. Now, Matt and Google have given us a new measurement for finding high quality sites – submarine crawling – and thus high quality link prospects.

Russian Submarine

Russian Submarine courtesy of Orpheus Grey.

So WHAT is Submarine Crawling? (more…)


The Sneakiest Text Link Ad Disguise Or How To Pass Any/All Human Reviews

Google AdSense Here’s another Greyhat SEO idea for you, ladies and gents. The sneakiest text link ad disguise ever! It’s a true Sherlock Holmes who’ll see through this disguise. If you enjoy this post, there’s plenty more where it came from (i.e. the greyhat, idea and linkbuilding archives), so do subscribe ;) . Update: Many people reading this want to hide their link destination using javascript. See here.

Google AdSense unit image courtesy of Frank O’Dwyer.

Steps:

  1. Put Adsense on the page from which you want to sell/buy a text link.
  2. Take a screenshot (more…)

Post #88 – Scratchpad

ScratchpadFormal writing is really frustrating because it requires you to dress up simple ideas in complete sentences, edit your work for grammar and spend an unholy amount of time writing what it would take you a few minutes to express verbally. When you come up with new ideas or discover new stuff as often as I do, that can get really frustrating.

So I’m hereby inaugurating what I hope will be a regular column here: Scratchpad (scratchpad picture courtesy of one eye fish). I’ll share my latest ideas, in a raw scratchpad type format and be paying even more attention than usual to your feedback. (The Post #88 reference was the pre-naming version of this post’s title and I found it quite appropriate to an informal column.)

For this first issue, I’ve got

  1. New uses for Google’s Keyword Tool External,
  2. Mined ideas from Google’s Press Days 06 and 07,
  3. Revelations of what the PPC arbitrageurs (more…)

Linking Oot n Aboot: Wynn Sucks, Learn Joomla SEO, Positive Facebook Ads ROI

I’ve decided to start a semi-regular link love thing sharing items I’ve recently come across that I’d like to share with you folks as being valuable resources. This “Linking Oot N Aboot” column name comes from David, who remarked to me upon seeing a picture of me in a suit with a poppy: “You’re a canuck too?!” Yep, sure am! And though I don’t have the maritime/Atlantic Canada pronunciation that we seem to be famous for, I’ll shamelessly use my country’s national slang for the hell of it. (more…)


Cloning Expired Sites: Blackhat Tactics and Whitehat Strategies Don’t Mix, But Greyhats Eat the Cake

Eli wrote about desert scraping, which is the practice of digging around expired sites on archive.org, grabbing their content and reposting it on your own sites. Cloning expired sites is a similar idea that (more…)


What Directories Should I Submit To?

First of all, submit to directories that review submissions before accepting them. The whole premise upon which modern search engines are built is that a link from one website to another is an editorial vote as to the quality of that website. (more…)


Are Directory Submissions Worthwhile?

It is worth submitting your site to some directories, including paid ones. There are two reasons to submit to directories. First, you stand to gain text links that help with your SEO. Second, some directories will also send you traffic. (more…)