SEO ROI

SEO Services For Serious ROI. Blog Posts For Serious SEOs.

Condoms For Panda: Noindex Low Value Pages Despite Inbound Links?

I recently came across what is to me a new SEO problem.

A site I consult with has some thin pages with a handful of ads at the top, some relevant local content sourced from a third party beneath that…

and a bunch of inbound links to said pages. Not just any links, but links from powerful news sites. My impression is that said links are paid (sidebar links, anchor text… nice number of footprints.) (more…)


Want To Test The Text Link Broker Waters, Without Boiling Over?

I recently spent $200+ testing out a text link ad broker who promised a big network of blogs, without footprints. This link broker sells on a monthly membership basis that ended up auto-renewing for a few months, partly because I was too busy to test immediately when I bought it. Lesson #1: Avoid buying on impulse. (more…)


Charity & Edu Link Opp

To my friends, acquaintances and readers: I’ve got a sweet link opportunity for you that combines charity with trusted educational links.

Together with the Hebrew University of Jerusalem’s student union (the “Aguda”) and the Office of Student Activities of the Rothberg International School, we’re organizing an anti-smoking programme. The idea is to give away -free – nicotine gum to students who want to quit, to help them kick the habit.

We’ll be setting up stalls where students can come ask for a pack of the gum, and invite them to give us their names/emails for follow up to see how they’re doing a little later. Permission marketing rather than interruption marketing, to avoid giving away gum to students not really determined to quit.

If you want to contribute to buying these gums for students, send me an email at gab@seor.. for details. I’m taking payments for this through Paypal, as well as contributing $1000 myself. We’ve also got people matching donations dollar for dollar, so that if you give $10, you’re helping us get $20 total.

For the links, any donation over $100 gets you a link on the aguda’s old, trusted site and another one on the program’s site. We may get a third link n Rothberg’s site, but it’s unclear for now.

I’m not sure whether we can give optimum anchor text, but I’ll do my best to arrange it. For the record, Matt Cutts approves of charity-donation links.

Again, to send money and get links, email gab at this domain (seor..).


Buying Text Links – Pre-Published vs. Post-Published

This is a guest post by Brandon Hopkins, a freelance Fresno website designer who blogs at Brandon-Hopkins.com

The most common way to buy links is to find a site that shows up in Google’s index, then contact the owner asking them to add your link in exchange for monetary compensation. What is often not considered is that published pages don’t change very often. (more…)


Link Buying Pros and Cons – SEO FAQ

Contextual Text Link Ads representation by Text-Link-Ads.com

What are the pros and cons of buying links? What risks and rewards should I consider in a cost-benefit analysis of a strategy of paying for backlinks?

(more…)


How Link Buying Should Evolve In 2009

Link buying advice often sounds something like, “Get links from relevant sites and pages for the greatest boost to your rankings.” Link buying advice is often wrong.

According to everyone’s favourite content network guru, keyword selection on the content network needs to be based on demographics. That’s why I saw the following weight loss ads on a page that had nothing to do with weight loss, and nor did the site hosting the page. (more…)


The Sneakiest Text Link Ad Disguise Or How To Pass Any/All Human Reviews

Google AdSense Here’s another Greyhat SEO idea for you, ladies and gents. The sneakiest text link ad disguise ever! It’s a true Sherlock Holmes who’ll see through this disguise. If you enjoy this post, there’s plenty more where it came from (i.e. the greyhat, idea and linkbuilding archives), so do subscribe ;) . Update: Many people reading this want to hide their link destination using javascript. See here.

Google AdSense unit image courtesy of Frank O’Dwyer.

Steps:

  1. Put Adsense on the page from which you want to sell/buy a text link.
  2. Take a screenshot (more…)

Cloning Expired Sites: Blackhat Tactics and Whitehat Strategies Don’t Mix, But Greyhats Eat the Cake

Eli wrote about desert scraping, which is the practice of digging around expired sites on archive.org, grabbing their content and reposting it on your own sites. Cloning expired sites is a similar idea that (more…)


What Directories Should I Submit To?

First of all, submit to directories that review submissions before accepting them. The whole premise upon which modern search engines are built is that a link from one website to another is an editorial vote as to the quality of that website. (more…)


Are Directory Submissions Worthwhile?

It is worth submitting your site to some directories, including paid ones. There are two reasons to submit to directories. First, you stand to gain text links that help with your SEO. Second, some directories will also send you traffic. (more…)