SEO Services For Serious ROI. Blog Posts For Serious SEOs.

How Fastcase’s Innovative Thinking Is Revolutionizing Legal Search

Ed Walters

Ed Walters, Fastcase CEO

Fastcase is a new legal research tool that is bringing cool lateral thinking to the traditional problem of serving up legal search results. The results are some highly impressive innovations both in the algorithms that sort and rank the results, as well as in how the results are presented.

Ed Walters, CEO of Fastcase, gave me an interview to describe their process.

1) You found that legal research has a three way tension between cases with the most citations, cases from the highest courts, and recency of the decision. How does your algorithm solve that problem?

Domains Are NOT Real Estate, KW Research as I. Property: Internet Law Experts Speak Out!

Are domain names the internet’s real estate? Can keyword research be considered intellectual property? I put these and other questions to Eric Goldman and Mark J Rosenberg, both of whom are speaking on SES San Jose’s legal panel. (Clarification: This is an interview, not coverage of an SES session.)

Buying Sites? Use Trusts To Avoid Google Domain Demolitions

At the Domain Roundtable, Matt Cutts said that Google will cut down any sites that get sold back to zero ranking value. So after a site has built up SEO strength for a few years, the asset could be worthless on the search market because Google – which controls the overwhelming majority of North American and most Western search – makes the rules.

This is clearly unfair to webmasters. Not to mention that the Fortune 500 are again on a different playing field, because their purchases are just mergers and acquisitions, not “site purchases”… (more…)

Net Neutrality, SEO and Internet Marketing Hit by DoJ

Net Neutrality has added another formidable opponent to its already large list, with the US Justice department issuing a filing with the Federal Communications Commission against Net Neutrality. This could potentially be big news for bloggers, Search Engine Optimization consultants and all those in the internet marketing industry.

Net Neutrality is the principle that all web sites be accessible to surfers for the same cost. The telecommunications industry is lobbying the US government to enact legislation allowing it to charge more for people to surf certain websites, or even certain forms of content.

There are two main reasons why Net Neutrality matters, and why this filing is bad news for the internet marketing industry. (more…)