SEO ROI

SEO Services For Serious ROI. Blog Posts For Serious SEOs.

3 Cheap Web Robots & Screen Scrapers for SEO Data Collection

This is a guest post by Jeffrey Russo, a Boston-area SEO at a boutique search agency. Jeff is particularly interested in the intersection of search and social, and regularly covers SEO related topics on his personal blog at jeffreyrusso.com.

This post exemplifies the creative and critical thinking I discuss in depth in my book

One of my favorite things about SEO is that I regularly get to sit down and dig into a massive data set, searching for the non-intuitive insights that have the power to truly move the needle.

But as much as I enjoy uncovering an obscure keyword space or a fantastic link opportunity from deep within an Excel file, the slow and painful process of actually collecting the data to work with can get in the way of doing this kind of detailed analysis. (more…)


3 Beautiful Examples Of Advanced SEO Thinking

Beautiful as in, a beautiful mind.

1. & 2. The good gents at Ontolo do it again. Their tools keep expanding, and one of their latest is based on co-citation analysis of phone numbers. Based on that initial idea, they’ve developped the first local citation finder. Genius!

3. Darren Slatten, aka the World’s Greatest SEO, has some fascinating snippet experiments to share.

In fact, he seems to be running one right now, as you can see from this remarkable snippet screenshot (his current listing in Google).

SEOMofo 5 line SERP listing snippet

Also check out his cool snippet optimizer tool!

If you like these advanced SEO ideas, you’ll probably enjoy my advanced SEO book. Preorder it now! Or get a free chapter if you haven’t already.


Here’s Your Essential IM Reading This Month

Web Pro News reports that Yahoo is modifying Bing search results, and discusses Bing serving ads on Yahoo.

Wayne Liew writes an excellent article on what the ideal strategy is for Twitter – and no, it isn’t mass following. The brilliance in this article is that it recognizes that social media is, first of all, a social tool.
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Google Acquisition To Refine Brand Algos?

Just saw this piece via the ever-industrious Bill Slawski: Google’s Acquisition of MetaWeb & its Named Entities technology.
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Is The Trend Towards Content-Communities Commodifying Them?

Ads are increasingly being bought to promote content, rather than to create brand awareness or sell directly. What’s interesting to me about this is that it’s a trend growing in parallel with a trend amongst large, SEO-driven sites towards building blog-focused communities. (more…)


5 Surprising Sources of Competitive Intelligence

Competitive intelligence provides entertainment, an inside-track on industry trend-spotting, and the potential to develop tangential business opportunities before others, or at least catch up quickly. I gluttonously consume information, and thought I’d share some parts of my diet with other competitive intelligence collectors with hearty appetites. (more…)


How To Use Virtual Assistants To Eliminate SEO Chores

It may not be possible to automate all of SEO (or other business processes) with software, but that doesn’t mean you can’t avoid the chores in SEO. If you can document the processes, you can delegate them to virtual assistants (VA). (more…)


8 Short Steps To Forecast and Estimate SEO ROI…

… And Based On That Projected ROI, Get Management Buy-In, Set Priorities and Spend Time Wisely.

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How Navigation Peekaboo Converts SEO Traffic Better

Standard conversion advice says remove navigation from the landing page (at least for lead generation landers). Standard SEO says use links. The next best thing would be to put the navigation out of sight, in the footer, and have your calls to action above that so visitors won’t use your navigation to leave your page.

But if you put the nav in the footer, it might get less search engine trust, precisely because folks don’t use footer navigation. What’s a conversion minded SEO to do? Here are 4 options to play navigation peekaboo with search engines and humans to convert your SEO traffic better. Blackhats use some forms of this, but I think I’ve also thought of original twists too. (more…)


Idea: Use Crowd Clout To Cheapen Online Marketing Expenses

What is crowd clout? It’s a trend identified by Trend Watching whereby consumers congregate at a given merchant’s store and get a discount for buying in bulk. As I was reading Inc magazine’s article on a restaurant saving money and again when I dropped by Cesar Serna’s blog , I was reminded of this idea I had to adapt the restaurant’s technique and crowd clout to online marketing. (more…)


Google’s Conspiracy To Monopolize Online Shopping

What do Google’s search-within-search, the Google Affiliate Network, and Google Suggest have to do with each other? It’s all about Google’s transformation from being a bridge and toll-gate on the information superhighway to being bridge, toll-gate and destination! (more…)


25 Most Rehashed Posts I Never Want To See Frontpage Sphinn Ever Again

25) 25 Tips on writing good titles. (more…)


The Economics of Success (Or How To Launch A New Site Per Aaron and Giovanna Wall)

In the world of business, lots of figures are thrown around. There’s a whole school of thought in the world of investing that only looks at a company’s financial statements and decides whether or not to buy their stock based on those numbers. The most important factor of all, (more…)


Ranking Factors: How Engineers Perceive Usefulness

David Mihm – web designer and local seo extraordinaire – recently asked me to participate in his local SEO ranking factors survey. And it got me thinking as to how a search engineer might consider the usefulness in ranking sites of any particular factor. Let’s see what the thought process in this part of a search engineer’s workday is like. (more…)


Maps Guide Jen Suggested How to Demerge Listings; I’ve Just Been a Lazy Ass

Ok, I’ve actually been to SMX Advanced, where I spoke, celebrated my 21st birthday, during which I devoured delicious homemade cake (thanks mom!), been helping Ice.com Jewelry fix their SEO issues, which meant auditing and now planning implementation, and handling other stuff too besides!

After regaling you all with the wonderfully exciting tale of what I’ve been up to for the past week and change, I feel I should also clarify that Google maps guide Jen has suggested a solution (more…)


How To Do Search-Based Retargeting Cheaply and Build Branded Search Demand

At SMX West, one of the most interesting things I learned was that an advertiser who spent $30,000 on banners saw a 20% lift in branded search. When you consider how well branded search converts, that’s good news, especially if that demand lasts (for the caveats on measuring true branded search ROI see “What Every SEO Needs to Know About Branded Search“). This post is going to explain how you can use the link graph to get similar lifts in your branded search, (more…)


Buying Sites? Use Trusts To Avoid Google Domain Demolitions

At the Domain Roundtable, Matt Cutts said that Google will cut down any sites that get sold back to zero ranking value. So after a site has built up SEO strength for a few years, the asset could be worthless on the search market because Google – which controls the overwhelming majority of North American and most Western search – makes the rules.

This is clearly unfair to webmasters. Not to mention that the Fortune 500 are again on a different playing field, because their purchases are just mergers and acquisitions, not “site purchases”… (more…)


Value Links And Understand Search Like Matt Cutts With Submarine Crawling

Welcome Search Newz visitors! It seems that Search Newz’s syndicated version of my article, “If You Listened When Google Announced Submarine Crawling,” which follows up the one you’re seeing now, forgot to link to an important Matt Cutts video. So there’s the link to help you out. Anyways, on with the show – here’s what submarine crawling is all about, as interpreted from Matt Cutts’ explanations.

Matt Cutts’ post and this Webmaster Central post recently explained that “high quality” sites are being given special treatment – submarine crawling.

We all know that links from high quality sites are more valuable than those from average or mediocre sites. Now, Matt and Google have given us a new measurement for finding high quality sites – submarine crawling – and thus high quality link prospects.

Russian Submarine

Russian Submarine courtesy of Orpheus Grey.

So WHAT is Submarine Crawling? (more…)


No, I Won’t Vote For You. Yes, I Know You Voted For My Last Post.

I’m in a crap situation, and I need to learn to say no. First, because saying yes is eating into my own time and second because I’m embarassed to admit that I voted for friends’ submissions that were average and not really deserving of votes. (more…)


Question the Wisdom of Crowds

Ever see that classic gag of a couple of people standing around staring upwards at nothing and pointing in the same direction? A crowd grows around them, and gets gradually bigger. The point is just to see how many people they can attract into their crowd of starers (more…)


Gab & SEO ROI’s Charity Awards for Search Education (Cases)

I’m a Bookworm. Really. So I’d say I’m reasonably well-placed to give out some Charity Awards for for Search Education. The way it’s going to work is that everyone who wins an award gets a shiny badge and has their name added to the donation I’m making to the Africa Is Real charity. They’re a Montreal group started by some friends I met at the OWN conference.Book Stack (more…)


SEO Consultants: The Good, The Rad and The Sexy

Do you know your SEO consultants? Read this through for your guide to the good, the rad and the sexy of internet marketing’s most in demand professional – the SEO consultant. (more…)


The Truth About Influence

Duncan Watts claims that the Influentials theory is nonsense, yet if he were to think critically about his own work, he’d see that there are many flaws to it. (Hat tip to Maki for sphinning the Fast Company piece on Watts.) Influence still matters.

Yahoo email adWas Mass Marketing Effective Or Was It Personal Networks Operating? (more…)


On Motivation and Influence or Be Nice to the Loner Kid Lest He Destroy Your Reputation

Frozen Motivation (Ice Cream)What follows is a letter I wrote late one night out of anger, frustration, depression, pain and a desire to get my feelings off my chest so that I could finally fall asleep. I’ll be using it to illustrate and explain the two most important elements of human behaviour: motivation and influence.
The former is the explanation as to why someone behaves a certain way, and the latter explains (more…)

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