SEO ROI

SEO Services For Serious ROI. Blog Posts For Serious SEOs.

Who Else Thinks AdSense Is Changing Forever?

What’s The Future of Adsense?

In the past month, I’ve noticed retargeting campaigns on a few quite random websites. Retargeting means targeting ads to people who already visited your site.

The remarkable implications for AdSense may forever change the AdSense publishing industry! (more…)


The One Query Google Instant Can’t Handle

Trying out Google instant, I saw a particular query on which Google blanked. Notice the size of the below screenshot. (more…)


New 100% Forum SERP On Google

While googling around to help my sister Dahlia because her Gateway PC broke down (again :( … I think she got that 1/1,000,000 that makes it through QC when it’s a lemon), I saw the following search result. It’s entirely made up of forums, which is the first time I’ve ever seen such a thing (at least, when not searching for forums or info about them).  Screenshot after the jump. (more…)


Protest Experiment: 1 Month Without Google Search

In response to Google’s efforts to block access to Latma’s We Con The World parody, which is another proof of Google’s political bias and unreliability, I am going to go a month without Google search. I look forward to seeing how this works, and will report back. If you want to make a widget to this effect, or do the same, please feel free, and do let me know. (more…)


Google’s Conspiracy To Monopolize Online Shopping

What do Google’s search-within-search, the Google Affiliate Network, and Google Suggest have to do with each other? It’s all about Google’s transformation from being a bridge and toll-gate on the information superhighway to being bridge, toll-gate and destination! (more…)


Maps Guide Jen Suggested How to Demerge Listings; I’ve Just Been a Lazy Ass

Ok, I’ve actually been to SMX Advanced, where I spoke, celebrated my 21st birthday, during which I devoured delicious homemade cake (thanks mom!), been helping Ice.com Jewelry fix their SEO issues, which meant auditing and now planning implementation, and handling other stuff too besides!

After regaling you all with the wonderfully exciting tale of what I’ve been up to for the past week and change, I feel I should also clarify that Google maps guide Jen has suggested a solution (more…)


Buying Sites? Use Trusts To Avoid Google Domain Demolitions

At the Domain Roundtable, Matt Cutts said that Google will cut down any sites that get sold back to zero ranking value. So after a site has built up SEO strength for a few years, the asset could be worthless on the search market because Google – which controls the overwhelming majority of North American and most Western search – makes the rules.

This is clearly unfair to webmasters. Not to mention that the Fortune 500 are again on a different playing field, because their purchases are just mergers and acquisitions, not “site purchases”… (more…)


Value Links And Understand Search Like Matt Cutts With Submarine Crawling

Welcome Search Newz visitors! It seems that Search Newz’s syndicated version of my article, “If You Listened When Google Announced Submarine Crawling,” which follows up the one you’re seeing now, forgot to link to an important Matt Cutts video. So there’s the link to help you out. Anyways, on with the show – here’s what submarine crawling is all about, as interpreted from Matt Cutts’ explanations.

Matt Cutts’ post and this Webmaster Central post recently explained that “high quality” sites are being given special treatment – submarine crawling.

We all know that links from high quality sites are more valuable than those from average or mediocre sites. Now, Matt and Google have given us a new measurement for finding high quality sites – submarine crawling – and thus high quality link prospects.

Russian Submarine

Russian Submarine courtesy of Orpheus Grey.

So WHAT is Submarine Crawling? (more…)


Google Unveils The Source of Search Results Pages in Its index

And it isn’t Google Analytics, as I mistakenly thought. So I need to apologize to Google (and to you, my readers) for the error/false accusation and getting people worried for nothing.
Even more humbling, both Matt Cutts and the official Google Webmaster Central blog have called yours truly’s site “high quality.” So let’s see … (more…)


SEO ROI Tops 200 Subscribers: Case Study on Feed Analytics and Poll

I recently topped 200 subscribers to my RSS feed! Thanks to all of you who subscribed :). Update: Make that 300 :D!

Now, I need to qualify that statement. Over 200 people have clicked on a subscribe link, in the past weeks, be it in a post or in my sidebar. But I’m concerned about the confidence I can place in my data, which idea came to me from reading Avinash Kaushik‘s Web Analytics An Hour A Day.

My problem is that because I feel Google has enough power and enough data, I’m using ClickAudit click counter/meter to measure how many people click individual subscription links. Tracking is at the post, widget and sidebar level.

The problem is that, since I’m not on Feedburner, I don’t have access/usage stats. And at the same time, as I’ve recently experienced a surge in traffic (10,000 visitors last month), it’s very difficult/tedious to just look at my logs and see how much of that is referred from feedreaders. Even if I went that route, I’d be unlikely to find all my subscribers visiting on any given day.

All of which has left me wondering what you guys were expecting when they clicked my subscribe links! Were you expecting the feed itself? A page with more information about subscribing, like these 20 reasons why you should subscribe, possibly with an email form as well? A Feedburner page?

So I’m inviting all of you who’ve recently clicked subscribe (as well as those of you clicked a while ago) to give me some feedback and vote on this poll:

1) When you clicked subscribe, you were expecting to go to the feed.

- Yes, I expected the link’s destination to go to your feed.

- No, I didn’t expect the link’s destination was your feed.

2) For those who were expecting something else, what did you think the link would take you to?

- A Feedburner page.

- A page about the newsletter/subscription.

- Something else. (If this is your answer, please tell me what that something else is.)

3) Still for those who answered “No,” what did you do once you realized that the link had opened up the feed? Why?

- Subscribed anyways.

- Didn’t subscribe.

Thanks for helping me figure this out! And please, if you hadn’t subscribed prior to reading this, don’t answer the poll. But do subscribe to my RSS feed ;).

p.s. I apologize to my readers for the cutting off in feedreaders due to using the ‘more’ tag for excerpts on the main blog page and the SEO ROI homepage (where you’ll now only find the best/most important posts I write). I’m trying to figure out a way around that, while still showing excerpts. Please bear with me while I try and figure out how to get you all full feeds.


Google Is Indexing Site-Search Results Pages

Google Analytics is broken (like PageRank is broken), and leaking my data into the index. All the site searches here on SEO ROI are resulting in site-SERPs pages getting into G’s index. How is this happening?

Final Update: This has been disproven as being the source of the site-search-results appearing in Google’s search results. I had good reason to believe that Google Analytics was the source of this (you can see below for my original thoughts on the matter), but there’s now a clarification. My apologies to Google and to my readers for the mistake.

A while back I saw a video about using Google Analytics to (more…)


The Independent Webmaster’s Manifesto

  • If knowledge is power;
  • If information is knowledge;
  • And if Google is organizing – and, more importantly, distributing – the world’s information;

Then isn’t Google the single most powerful organization in the world?

(more…)


Post #88 – Scratchpad

ScratchpadFormal writing is really frustrating because it requires you to dress up simple ideas in complete sentences, edit your work for grammar and spend an unholy amount of time writing what it would take you a few minutes to express verbally. When you come up with new ideas or discover new stuff as often as I do, that can get really frustrating.

So I’m hereby inaugurating what I hope will be a regular column here: Scratchpad (scratchpad picture courtesy of one eye fish). I’ll share my latest ideas, in a raw scratchpad type format and be paying even more attention than usual to your feedback. (The Post #88 reference was the pre-naming version of this post’s title and I found it quite appropriate to an informal column.)

For this first issue, I’ve got

  1. New uses for Google’s Keyword Tool External,
  2. Mined ideas from Google’s Press Days 06 and 07,
  3. Revelations of what the PPC arbitrageurs (more…)

Google Maps Folds Google Earth Booking Engine, Reviews, Own Pics Directly Into SERPs + A Big List of Hotel Review Sites

Google Maps has been doing a lot of testing and playing with its search engine results pages (SERPs) lately. I’ve seen the EarthBooker hotel booking engine tightly integrated with many hotels. At the same time, when I performed a longtail search for a hotel to stay at during the SMX West conference, I found some reviews (or other stuff Google seems to find relevant) folded directly into the SERPs (you used to have to click more info to see the reviews). And there’s also pictures being folded in from Google’s Panoramio.com. (more…)


Why Google is Broken

Google is broken because PageRank no longer models what it did in Brin and Page’s foundational paper. (more…)


Using Google Trends For SEO: Domaining, Expanding, Seasonal Queries

Just as Google loves data, so should SEOs. I love country code domain names and domaining (NamePros is a great community to learn, if you’re interested). As I was conducting some keyword research to buy new .ca domains, it occurred to me that I could use Google Trends (notice the nofollow on that link ;) ) data to help me with my selection. There are also other uses for Trends data in SEO that are equally interesting. (more…)