SEO ROI

SEO Services For Serious ROI. Blog Posts For Serious SEOs.

Google URL Builder: Trick To Bulk Tag URLs for Google Analytics

Ever try creating lots of Facebook ads that you wanted to track using Google Analytics? If so, you probably know Google’s URL Builder, which generates URLs with tracking tags. (See post-script for an explanation if you’re not familiar.) It does this for a spectacular amount of URLs at a time! Exactly one URL at a time, to be precise.

Frustrated by Google’s URL Builder tool? Here’s how to build URLs with tracking tags in bulk.

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2 Facebook Ad Creation Programs For SMBs – Replacement for FB Ad Manager

The Problem With Facebook Ads

People buying Facebook ads have been getting progressively more sophisticated and large-scale. The problem with scaling is that the web interface is clunky and that the Bulk Uploader is only available for high rollers spending $1000/day + on Facebook ads. (more…)


Is The Trend Towards Content-Communities Commodifying Them?

Ads are increasingly being bought to promote content, rather than to create brand awareness or sell directly. What’s interesting to me about this is that it’s a trend growing in parallel with a trend amongst large, SEO-driven sites towards building blog-focused communities. (more…)


My Year In Review, Scratchpad Style

Here’s what I’ve experienced and learned in the past year. Feel free to skim, but as with my scratchpad first discussing submarine crawling, what you read here today may be industry-changing search news in 6 months… (more…)


Business Blogs: Should I Blog On The Company Domain or a New Domain?

I’ve been asked the question recently in connection to business blogs: Should I blog on the company’s official site/domain name, or should I blog on on a fresh domain name? Each approach has its advantages, but with current search engine algorithms, my advice is to have the blog on (more…)


Adviso, Dreamhost, 1 and 1 Internet, and Network Solutions : 4 Reputation Management Case Studies

The following are four cases involving reputation management. The paragraphs are long because (i) they were written that way and it felt natural (ii) I’m too lazy to edit (iii) most importantly, we’re all suffering from shorter attention spans. I promise you good content if you read on. Some definite lessons to be learned about proactive reputation management for those of you who are attentive to detail. (more…)


Linking Oot n Aboot: Wynn Sucks, Learn Joomla SEO, Positive Facebook Ads ROI

I’ve decided to start a semi-regular link love thing sharing items I’ve recently come across that I’d like to share with you folks as being valuable resources. This “Linking Oot N Aboot” column name comes from David, who remarked to me upon seeing a picture of me in a suit with a poppy: “You’re a canuck too?!” Yep, sure am! And though I don’t have the maritime/Atlantic Canada pronunciation that we seem to be famous for, I’ll shamelessly use my country’s national slang for the hell of it. (more…)


83% of Facebook Users 18 – 24 Unaware Facebook Blog Exists – Poll

I ran a poll on Facebook targeting Facebook users 18-24 to find out whether they were aware of the existence of the Facebook Blog. 83% of them were not. This was following up on what Jane wrote at SEOmoz, regarding how she would make the Facebook blog more visible and certain other changes she’d make. After the jump, the precise details of the poll data. (more…)


Facebook Flyers to Die December 3 2007; My Campaign Data

Since Facebook announced their new ad platform, they were allowing advertisers with existing Flyers campaigns to continue running the campaigns until said campaigns were paused or deleted. Now, those campaigns will be automatically shut off by Facebook on December 3rd. (Edit: This is gaining traction at Sphinn. Please Sphinn it to help it go hot!) (more…)