While working on some ecommerce affiliate sites, I tried to find the ecommerce merchant’s shipping prices. Unfortunately, it’s a remarkable pain in the neck to find shipping info at most mom-n-pop ecommerce stores.
I think it’s because they place a blind reliance in their ecommerce store’s shopping cart. The problem is that the cart was usually created by a programmer – not a customer service rep. So the priorities in design were easy coding, not easy buying. As a result, lots of shopping carts cause SMBs to lose sales.
Photo credit: Dan Chace, aka Lacrymosa
Here are some examples of what not to do, and why they’re bad ideas. If the ecommerce cart you want acts this way, switch!
1) Worst idea EVER: Ask for my credit card info before telling me the shipping price. (more…)