SEO ROI

SEO Services For Serious ROI. Blog Posts For Serious SEOs.

Ecommerce Shopping Carts and Shipping Rates: Don’t Wait Til Checkout!

While working on some ecommerce affiliate sites, I tried to find the ecommerce merchant’s shipping prices. Unfortunately, it’s a remarkable pain in the neck to find shipping info at most mom-n-pop ecommerce stores.

I think it’s because they place a blind reliance in their ecommerce store’s shopping cart. The problem is that the cart was usually created by a programmer – not a customer service rep. So the priorities in design were easy coding, not easy buying. As a result, lots of shopping carts cause SMBs to lose sales.

Shipping a cat

Photo credit: Dan Chace, aka Lacrymosa

Here are some examples of what not to do, and why they’re bad ideas. If the ecommerce cart you want acts this way, switch!


1) Worst idea EVER: Ask for my credit card info before telling me the shipping price.
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5 Surprising Sources of Competitive Intelligence

Competitive intelligence provides entertainment, an inside-track on industry trend-spotting, and the potential to develop tangential business opportunities before others, or at least catch up quickly. I gluttonously consume information, and thought I’d share some parts of my diet with other competitive intelligence collectors with hearty appetites. (more…)


Google’s Conspiracy To Monopolize Online Shopping

What do Google’s search-within-search, the Google Affiliate Network, and Google Suggest have to do with each other? It’s all about Google’s transformation from being a bridge and toll-gate on the information superhighway to being bridge, toll-gate and destination! (more…)