SEO ROI

SEO Services For Serious ROI. Blog Posts For Serious SEOs.

Protest Experiment: 1 Month Without Google Search

In response to Google’s efforts to block access to Latma’s We Con The World parody, which is another proof of Google’s political bias and unreliability, I am going to go a month without Google search. I look forward to seeing how this works, and will report back. If you want to make a widget to this effect, or do the same, please feel free, and do let me know. (more…)


Internal Search Analytics Case Study – Actionable Analytics @ SphinnCon

(We’re continuing our SphinnCon deadblogging, this time with coverage of the web analytics panel. Previously we’d been discussing PPC with material from Naomi Sela on the content network, ad writing and split testing with Ophir Cohen and Dan Perach, and mixed link building / ppc notes from my panel/ Dan Sumeruck.)

Adi Reguev – Go Internet Marketing – Internal Search

Some key questions…

  1. What/how much people are looking for [something].
  2. Does internal search answer your visitors’ questions?
  3. Can they find what they need easily?

Case Study: Travel
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Did You Make This Beginner Web Design Mistake Too?

When I created my first websites, I have to admit that I was pretty naive about the graphic/visual side of things. SEO ROI is a good example. (more…)


UserTesting.com Review: Check Out This Usability Testing Tool

I knew for a while that I wanted to try out UserTesting.com, based on the referrals from my friends at Closed Loop Marketing and various blogs on usability I read (Future Now, Usability Post), but I never really had the opportunity to go ahead and get on it. (more…)


Brand Building Online – A How-To Guide For Internet Marketers

For all you internet marketing pros out there, here’s the only brand building guide you’ll ever need. I’ll begin with some brief introductory notes, then get into meaty examples you can sink your teeth into. (more…)


My Year In Review, Scratchpad Style

Here’s what I’ve experienced and learned in the past year. Feel free to skim, but as with my scratchpad first discussing submarine crawling, what you read here today may be industry-changing search news in 6 months… (more…)


The Economics of Success (Or How To Launch A New Site Per Aaron and Giovanna Wall)

In the world of business, lots of figures are thrown around. There’s a whole school of thought in the world of investing that only looks at a company’s financial statements and decides whether or not to buy their stock based on those numbers. The most important factor of all, (more…)


Click Audit Was Parked – I Lost My Subscriber Stats!

My reaction was a loud WTF when I tried logging in to check my click stats. Click Audit, the link/click tracking tool I was using until very recently to track subscriber count to SEO ROI has just been turned into a parked domain! In other words, it just features a bunch of useless ads. It may be a temporary thing, because the site likely didn’t make the owner(s) much money, but I’m not waiting around to find out. (Updates below; I found another click counter, and Click Audit is back online.) (more…)


Silver Star Mercedes Montreal: Car Dealership Case Study

If you live in Montreal, you’ve probably seen Silver Star print ads. But you’d be a lot less likely to see them in search results on any major search engine because their search marketing effort is nonexistent (well OK, maybe MSN might return them). Not only is their SEO (What is SEO?) non-existent, it’s a near-100% duplicate of Mercedes-Benz Canada’s site!Mercedes Silver Star Splash Homepage

If you’re Google and some random Canadian searches for “Buy Mercedes Benz car,” would you rather return the more authoritative Mercedes-Benz website or a total copy on a subdomain?

The answer isn’t as obvious as you might think. (more…)


Google Unveils The Source of Search Results Pages in Its index

And it isn’t Google Analytics, as I mistakenly thought. So I need to apologize to Google (and to you, my readers) for the error/false accusation and getting people worried for nothing.
Even more humbling, both Matt Cutts and the official Google Webmaster Central blog have called yours truly’s site “high quality.” So let’s see … (more…)


Question the Wisdom of Crowds

Ever see that classic gag of a couple of people standing around staring upwards at nothing and pointing in the same direction? A crowd grows around them, and gets gradually bigger. The point is just to see how many people they can attract into their crowd of starers (more…)


RankRanker (Rank Ranker “Free SEO System and Link Exchange With Extra Earning”) SPAM

I’ve gotten two emails from a certain “RankRanker@gmail.com” (aka “webmaster@RankRanker.com”) trying to sell me their “Free SEO System and Link Exchange With Extra Earning”. While spam email pitches for terribly named, grammar-rule-flaunting, “get rich quick” systems (NEW: Now With An SEO Twist!) (more…)


Adviso, Dreamhost, 1 and 1 Internet, and Network Solutions : 4 Reputation Management Case Studies

The following are four cases involving reputation management. The paragraphs are long because (i) they were written that way and it felt natural (ii) I’m too lazy to edit (iii) most importantly, we’re all suffering from shorter attention spans. I promise you good content if you read on. Some definite lessons to be learned about proactive reputation management for those of you who are attentive to detail. (more…)


83% of Facebook Users 18 – 24 Unaware Facebook Blog Exists – Poll

I ran a poll on Facebook targeting Facebook users 18-24 to find out whether they were aware of the existence of the Facebook Blog. 83% of them were not. This was following up on what Jane wrote at SEOmoz, regarding how she would make the Facebook blog more visible and certain other changes she’d make. After the jump, the precise details of the poll data. (more…)


Facebook Flyers to Die December 3 2007; My Campaign Data

Since Facebook announced their new ad platform, they were allowing advertisers with existing Flyers campaigns to continue running the campaigns until said campaigns were paused or deleted. Now, those campaigns will be automatically shut off by Facebook on December 3rd. (Edit: This is gaining traction at Sphinn. Please Sphinn it to help it go hot!) (more…)