SEO ROI

SEO Services For Serious ROI. Blog Posts For Serious SEOs.

Why Spam Keeps Making My Day

Do you know how spammers find your site to share their delicious comment spam with you?

The same way anybody finds anything online – they search.
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How Navigation Peekaboo Converts SEO Traffic Better

Standard conversion advice says remove navigation from the landing page (at least for lead generation landers). Standard SEO says use links. The next best thing would be to put the navigation out of sight, in the footer, and have your calls to action above that so visitors won’t use your navigation to leave your page.

But if you put the nav in the footer, it might get less search engine trust, precisely because folks don’t use footer navigation. What’s a conversion minded SEO to do? Here are 4 options to play navigation peekaboo with search engines and humans to convert your SEO traffic better. Blackhats use some forms of this, but I think I’ve also thought of original twists too. (more…)


Post #88 – Scratchpad

ScratchpadFormal writing is really frustrating because it requires you to dress up simple ideas in complete sentences, edit your work for grammar and spend an unholy amount of time writing what it would take you a few minutes to express verbally. When you come up with new ideas or discover new stuff as often as I do, that can get really frustrating.

So I’m hereby inaugurating what I hope will be a regular column here: Scratchpad (scratchpad picture courtesy of one eye fish). I’ll share my latest ideas, in a raw scratchpad type format and be paying even more attention than usual to your feedback. (The Post #88 reference was the pre-naming version of this post’s title and I found it quite appropriate to an informal column.)

For this first issue, I’ve got

  1. New uses for Google’s Keyword Tool External,
  2. Mined ideas from Google’s Press Days 06 and 07,
  3. Revelations of what the PPC arbitrageurs (more…)

Linking Oot n Aboot: Wynn Sucks, Learn Joomla SEO, Positive Facebook Ads ROI

I’ve decided to start a semi-regular link love thing sharing items I’ve recently come across that I’d like to share with you folks as being valuable resources. This “Linking Oot N Aboot” column name comes from David, who remarked to me upon seeing a picture of me in a suit with a poppy: “You’re a canuck too?!” Yep, sure am! And though I don’t have the maritime/Atlantic Canada pronunciation that we seem to be famous for, I’ll shamelessly use my country’s national slang for the hell of it. (more…)


Cloning Expired Sites: Blackhat Tactics and Whitehat Strategies Don’t Mix, But Greyhats Eat the Cake

Eli wrote about desert scraping, which is the practice of digging around expired sites on archive.org, grabbing their content and reposting it on your own sites. Cloning expired sites is a similar idea that (more…)