SEO ROI

SEO Services For Serious ROI. Blog Posts For Serious SEOs.

How Fastcase’s Innovative Thinking Is Revolutionizing Legal Search

Ed Walters

Ed Walters, Fastcase CEO

Fastcase is a new legal research tool that is bringing cool lateral thinking to the traditional problem of serving up legal search results. The results are some highly impressive innovations both in the algorithms that sort and rank the results, as well as in how the results are presented.

Ed Walters, CEO of Fastcase, gave me an interview to describe their process.

1) You found that legal research has a three way tension between cases with the most citations, cases from the highest courts, and recency of the decision. How does your algorithm solve that problem?
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The One Query Google Instant Can’t Handle

Trying out Google instant, I saw a particular query on which Google blanked. Notice the size of the below screenshot. (more…)


New 100% Forum SERP On Google

While googling around to help my sister Dahlia because her Gateway PC broke down (again :( … I think she got that 1/1,000,000 that makes it through QC when it’s a lemon), I saw the following search result. It’s entirely made up of forums, which is the first time I’ve ever seen such a thing (at least, when not searching for forums or info about them).  Screenshot after the jump. (more…)


SEO FAQ: Can Overusing Internal Link Building Cause A Penalty?

Jimmy writes,

“I saw someone write to be careful or use the ilb in moderation to avoid getting penalized or something like that.

What are your thoughts on best practices?” (more…)


Google Acquisition To Refine Brand Algos?

Just saw this piece via the ever-industrious Bill Slawski: Google’s Acquisition of MetaWeb & its Named Entities technology.
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Brand Building Online – A How-To Guide For Internet Marketers

For all you internet marketing pros out there, here’s the only brand building guide you’ll ever need. I’ll begin with some brief introductory notes, then get into meaty examples you can sink your teeth into. (more…)


Ranking Factors: How Engineers Perceive Usefulness

David Mihm – web designer and local seo extraordinaire – recently asked me to participate in his local SEO ranking factors survey. And it got me thinking as to how a search engineer might consider the usefulness in ranking sites of any particular factor. Let’s see what the thought process in this part of a search engineer’s workday is like. (more…)


Business Blogs: Should I Blog On The Company Domain or a New Domain?

I’ve been asked the question recently in connection to business blogs: Should I blog on the company’s official site/domain name, or should I blog on on a fresh domain name? Each approach has its advantages, but with current search engine algorithms, my advice is to have the blog on (more…)


Google Unveils The Source of Search Results Pages in Its index

And it isn’t Google Analytics, as I mistakenly thought. So I need to apologize to Google (and to you, my readers) for the error/false accusation and getting people worried for nothing.
Even more humbling, both Matt Cutts and the official Google Webmaster Central blog have called yours truly’s site “high quality.” So let’s see … (more…)


Post #88 – Scratchpad

ScratchpadFormal writing is really frustrating because it requires you to dress up simple ideas in complete sentences, edit your work for grammar and spend an unholy amount of time writing what it would take you a few minutes to express verbally. When you come up with new ideas or discover new stuff as often as I do, that can get really frustrating.

So I’m hereby inaugurating what I hope will be a regular column here: Scratchpad (scratchpad picture courtesy of one eye fish). I’ll share my latest ideas, in a raw scratchpad type format and be paying even more attention than usual to your feedback. (The Post #88 reference was the pre-naming version of this post’s title and I found it quite appropriate to an informal column.)

For this first issue, I’ve got

  1. New uses for Google’s Keyword Tool External,
  2. Mined ideas from Google’s Press Days 06 and 07,
  3. Revelations of what the PPC arbitrageurs (more…)

Google Maps Folds Google Earth Booking Engine, Reviews, Own Pics Directly Into SERPs + A Big List of Hotel Review Sites

Google Maps has been doing a lot of testing and playing with its search engine results pages (SERPs) lately. I’ve seen the EarthBooker hotel booking engine tightly integrated with many hotels. At the same time, when I performed a longtail search for a hotel to stay at during the SMX West conference, I found some reviews (or other stuff Google seems to find relevant) folded directly into the SERPs (you used to have to click more info to see the reviews). And there’s also pictures being folded in from Google’s Panoramio.com. (more…)


Why Google is Broken

Google is broken because PageRank no longer models what it did in Brin and Page’s foundational paper. (more…)