Using Google Trends For SEO: Domaining, Expanding, Seasonal Queries

Author: Gab Goldenberg

Just as Google loves data, so should SEOs. I love country code domain names and domaining (NamePros is a great community to learn, if you’re interested). As I was conducting some keyword research to buy new .ca domains, it occurred to me that I could use Google Trends (notice the nofollow on that link ;) ) data to help me with my selection. There are also other uses for Trends data in SEO that are equally interesting.

Google Trends shows you data on which countries’ people are the biggest searchers for any particular keyword. They’ll also show you what cities are the volume users. There’s a few uses for this data. The title promises only one tip, but I’m going to share some more to see if underpromising and overdelivering really works, or if it’s just a popular idea with no juice to back it.

First, you can usually pick up a keyword domain with the ccTLD of the country that does the most searches. For example, if you’re targeting “calgary hotels,” the calgaryhotels.ca domain is likely to still be available once the .com is gone (and if you’re a typo domainer, you look for sites exclusively hosted on ccTLD domains and get the .com ;) ).

The reason you want to get the ccTLD is because you’ll get the edge in Google.ccTLD results, which are often defaulted to in foreign countries. I’ll frequently type a search into my browser (like calgary hotels) and find that I’ve ended up at a Google.ca results page.

As an aside, this post originally recommended that you host locally; I personally don’t think that’s necessary nor a particular advantage. Just because you do business with a local company, doesn’t make you local. By that reasoning, everyone who’s hosted with Dreamhost should have a boost wherever Dreamhost is situated. But, though I’d like to be neighbours with Aaron Wall (that way I could bug him for tips in person ;D), we’re not. Yet we both use Dreamhost.

Then again, most people do business with people in their neighbourhood. This is especially true with regards to smaller hosting companies. In that respect, it makes more sense if this is used as perhaps a counterweight to when big directory type sites try and rank for lots of local terms against smaller folks.

Second, continuing on the theme of SEO uses for trends data, you can figure out what [keyword] direction to expand your site in. If you’re succeeding with selling a product to a particular country or city, then look at related products and see how much demand there is for them in the market you’ve already conquered. This can make upselling (aka add-on sales) a lot easier to current clients. The tip comes courtesy of Julinho (with a bit more detail and practical application added by yours truly).

A few people pointed out that Google Trends is also useful for seasonal data. It doesn’t take a genius to see Christmas is a great keyword in December. But are there any keywords that could get your sales volume on March 23rd up to the same level? I’d bet that gag gifts keywords go hot as April approaches (April fools) and that certain brand modifiers become more important at different times of year. Think TV channels promoting at sweeps time.

And sometimes, Google Trends is just good for a laugh at MSN. I know, I know, I’m in MSN’s corner and want them to boost their share of search, so I’d be better off keeping this one to myself. But returning Google blogsearch’s robots.txt file in the SERPs? Come on! Then again, maybe I should be laughing because Google blogsearch is so full of spam (another great source of data, as per Smaxor). I can’t do screenshots with my HP laptop (or not as easily as I used to with the desktop anyways) so here’s a copy-paste of the SERPs (the Google mail one had me thinking privacy issues – like David, whose Gmail was hacked and caused him to lose his domain! (which he’s since gotten back) – but it’s just some innocuous Google Trends data page):

Web results 1-10 of 3,180,000

See also:

Results

  • www.google.com

    That Ron Paul Google Trends Chart It Uses a Mis Spelling To Hide the Real Results

  • Google Trends · Computers

    Google Trends uses IP address information from our server logs to make a best guess about where queries originated. Language information is determined by the language version of …

  • Many uses of Google Trends

    Let us discuss how to put g-trends to some good use many uses of google trends … Many uses of Google Trends Let us discuss how to put G-Trends to some good use

  • Andrew Urquhart’s Miscellany : WebTech : Archive : Flawed BBC …

    The BBC Newsonline article: Birmingham tops web porn search uses Google Trends to make claims about what end-users in specific cities are searching for most often based on a flawed …

  • blogsearch.google.com

    Disallow: /trends? Disallow: /trends/music? Disallow: /notebook/search? Disallow: /music. Disallow: /browsersync. Disallow: /call. Disallow: /archivesearch?

  • BHIP – Natural Health Trends Corp. – Google Finance

    Get the latest on Natural Health Trends Corp. (BHIP … date news, high quality discussion groups and more on Google … to an independent distributor network that either uses the …

  • Google Trends: amazon kindle, Nov 19, 2007

    Like the recently upgraded Sony Reader, the Amazon Kindle uses E-Ink, a new type of … Google Trends aims to provide insights into broad search patterns. Several approximations are …

  • Google Trends: orchard bank, Nov 9, 2007

    Household Bank uses the information from cookies to provide services that are. … Google Trends aims to provide insights into broad search patterns. Several approximations are …

  • google by the numbers at mTrends – mobile media lifestyle trends – m …

    About mobile media lifestyle trends. … Google by the Numbers : “ Google (GOOG) uses its network as a competitive weapon.

  • Google Code FAQ – Who uses KML?

    KML in Google Earth Home; Docs; FAQ; Group … Who uses KML? … provide detailed mappings of resources, models, and trends

Tags: , ,

Sidebar Story

Comments

Leave a Reply