Hey Gabriel. I was reviewing my links and such and found this post in my inbound links. I had forgotten all about this lol I trust things are going well, I am gonna refresh now and check out the survey.

That sounds pretty interesting actually. I’m glad to hear you found so many things to read on my site, and invite you to add my feed to your reader so you can stay current with them!

I may just have to look into this technique .

Cheers
Gab

I recently came across your blog and have been spent the last hour or so reading numerous posts. Thanks for your insight.

I know I am a little late on answering this post but here is one way I get more consultations. I post on Craigslist in my local area. Generally I send them to a squeeze page (test and tweak to see what works best for you) that offers them a free report on the marketing mistakes that small businesses make. In order to receive the report they must provide me with their name and email address.

I then (via autoresponder messages) send them information every day for 5 days and always include the offer of a free half hour consultation. This is just enough time for me to go over their site with them and show them the things that need to be changed or added. I of course prepare myself before hand so that I have plenty of “what needs to be done” but no “how to do it.” They will of course want to know how to get it done.

This is classic internet marketing at it’s best. Give them the what but make them pay for the how.

I hope that helps.

Rick

Thanks a bunch Rob!

For instance, I believe that 1hr of chatting has little tangible value that I can base my purchase on – hence I wouldn’t be able to pay for plain consulting. One of my clients also told me once that just providing the advice isn’t enough – he wanted me to project manage and get my suggestions live on his site. This goes to show that consumers find services difficult to evaluate in terms of value provided, but providing something tangible really helps demonstrate their value.

So here are a few things you might like to do to spruce it up, if you will:

1. Provide a transcription and audio recording of the hour – very cheap and easy to do.

2. Put together a brief action plan for the client, along with how they can implement your advice.

3. Create an image and free audio (as suggested above) of what clients get in your 1 hr interview.

4. Provide access to a free whitepaper you have written on some related topic.

That should help provide some good value. As for the webinar – sounds good to me. If you can fit Australian time in, you’ve got a listener.

Some people may take this the wrong way, but you don’t want to tie yourself up with clients that are only willing to pay $20-$30 for your services. No matter how good the advice you give them is, most of them don’t have the mindset to utilize it and your efforts will be wasted. On top of all that, it will take time away from finding the type of client that can grow with you, so you’ll actually be moving backwards.

Value, not price, should be the determining factor.

Besides that, thanks a lot for the kind words!

The conference call is interesting and I think I’ll try that, but not at $20 – that devalues the service. Check out Predictably Irrational by Dan Ariely for more on that.