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	<title>Comments on: How Google Would Build Links For Mortgage Rankings</title>
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	<link>http://seoroi.com/specialty-services/how-google-would-rank-for-mortgage-calculator/</link>
	<description>SEO Services For Serious ROI. Blog Posts For Serious SEOs.</description>
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		<title>By: Gabriel Goldenberg</title>
		<link>http://seoroi.com/specialty-services/how-google-would-rank-for-mortgage-calculator/comment-page-1/#comment-15752</link>
		<dc:creator>Gabriel Goldenberg</dc:creator>
		<pubDate>Mon, 18 Jan 2010 14:31:45 +0000</pubDate>
		<guid isPermaLink="false">http://seoroi.com/?p=185#comment-15752</guid>
		<description>I&#039;ve also seen anchor text become less valuable, and perhaps even over optimized text triggering filters. 

Trusted sites can rank more easily w/ on page work, no doubt about that.

Thanks for stopping by Chris!</description>
		<content:encoded><![CDATA[<p>I&#8217;ve also seen anchor text become less valuable, and perhaps even over optimized text triggering filters. </p>
<p>Trusted sites can rank more easily w/ on page work, no doubt about that.</p>
<p>Thanks for stopping by Chris!</p>
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		<title>By: Chris</title>
		<link>http://seoroi.com/specialty-services/how-google-would-rank-for-mortgage-calculator/comment-page-1/#comment-15746</link>
		<dc:creator>Chris</dc:creator>
		<pubDate>Mon, 18 Jan 2010 03:33:22 +0000</pubDate>
		<guid isPermaLink="false">http://seoroi.com/?p=185#comment-15746</guid>
		<description>Wow, you were on to the &lt;a href=&quot;http://seoroi.com/ideas&quot; target=&#039;_blank&#039; &gt;idea&lt;/a&gt; of badge &lt;a href=&quot;http://seoroi.com/seo-consulting-services/link-building-and-popularity/&quot;&gt;link building&lt;/a&gt; a long time ago!

While getting great incoming anchor text is important, I&#039;ve also noticed that, post the Google caffeine update, older domains with high trust and link quantities are ranking more easily through on-page optimizations. I would go as far as to say that Google has partially decreased the value of anchor text as a ranking factor (based on how many sites link build for one term and one term alone). As someone in the mortgage market (hence why I found this post), I&#039;ve noticed older authority sites doing better and better in the mortgage market post Caffeine.

Chris from &lt;a href=&quot;http://www.yourmortgage.com.au&quot; rel=&quot;nofollow&quot;&gt;Your Mortgage in Australia&lt;/a&gt;</description>
		<content:encoded><![CDATA[<p>Wow, you were on to the <a href="http://seoroi.com/ideas" target='_blank' >idea</a> of badge <a href="http://seoroi.com/seo-consulting-services/link-building-and-popularity/">link building</a> a long time ago!</p>
<p>While getting great incoming anchor text is important, I&#8217;ve also noticed that, post the Google caffeine update, older domains with high trust and link quantities are ranking more easily through on-page optimizations. I would go as far as to say that Google has partially decreased the value of anchor text as a ranking factor (based on how many sites link build for one term and one term alone). As someone in the mortgage market (hence why I found this post), I&#8217;ve noticed older authority sites doing better and better in the mortgage market post Caffeine.</p>
<p>Chris from <a href="http://www.yourmortgage.com.au" rel="nofollow">Your Mortgage in Australia</a></p>
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		<title>By: Got SEO? No? Get 10 SEO goodies here! :) &#187; Barbara Ling</title>
		<link>http://seoroi.com/specialty-services/how-google-would-rank-for-mortgage-calculator/comment-page-1/#comment-1497</link>
		<dc:creator>Got SEO? No? Get 10 SEO goodies here! :) &#187; Barbara Ling</dc:creator>
		<pubDate>Thu, 07 Aug 2008 11:59:41 +0000</pubDate>
		<guid isPermaLink="false">http://seoroi.com/?p=185#comment-1497</guid>
		<description>[...] How Google Would Build Links For Mortgage Rankings [...]</description>
		<content:encoded><![CDATA[<p>[...] How Google Would Build Links For Mortgage Rankings [...]</p>
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		<title>By: Gabriel Goldenberg</title>
		<link>http://seoroi.com/specialty-services/how-google-would-rank-for-mortgage-calculator/comment-page-1/#comment-1476</link>
		<dc:creator>Gabriel Goldenberg</dc:creator>
		<pubDate>Mon, 04 Aug 2008 22:20:50 +0000</pubDate>
		<guid isPermaLink="false">http://seoroi.com/?p=185#comment-1476</guid>
		<description>Branko / Neyne - that was a great post, thanks for sharing! And you&#039;re quite right - a constant stream of even crappy links should have you do quite well. 

Prestamos - depends how you do it. Look up Brent Payne&#039;s post deciphering Matt Cutts&#039;s commentary at SMX Advanced.</description>
		<content:encoded><![CDATA[<p>Branko / Neyne &#8211; that was a great post, thanks for sharing! And you&#8217;re quite right &#8211; a constant stream of even crappy links should have you do quite well. </p>
<p>Prestamos &#8211; depends how you do it. Look up Brent Payne&#8217;s post deciphering Matt Cutts&#8217;s commentary at SMX Advanced.</p>
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		<title>By: Prestamos Personales</title>
		<link>http://seoroi.com/specialty-services/how-google-would-rank-for-mortgage-calculator/comment-page-1/#comment-1468</link>
		<dc:creator>Prestamos Personales</dc:creator>
		<pubDate>Mon, 04 Aug 2008 06:51:03 +0000</pubDate>
		<guid isPermaLink="false">http://seoroi.com/?p=185#comment-1468</guid>
		<description>but making link using by those way is not &lt;a href=&quot;http://seoroi.com/category/greyhat-seo/&quot; target=&#039;_blank&#039; &gt;grayhat&lt;/a&gt;?

Thanks</description>
		<content:encoded><![CDATA[<p>but making link using by those way is not <a href="http://seoroi.com/category/greyhat-seo/" target='_blank' >grayhat</a>?</p>
<p>Thanks</p>
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		<title>By: Neyne</title>
		<link>http://seoroi.com/specialty-services/how-google-would-rank-for-mortgage-calculator/comment-page-1/#comment-1461</link>
		<dc:creator>Neyne</dc:creator>
		<pubDate>Sun, 03 Aug 2008 12:01:16 +0000</pubDate>
		<guid isPermaLink="false">http://seoroi.com/?p=185#comment-1461</guid>
		<description>Hey, remember my post about the initial link value ? (Ed: &lt;a href=&quot;http://www.seo-scientist.com/unconventional-link-attributes.html&quot; rel=&quot;&quot; rel=&quot;nofollow&quot;&gt;Unconventional Link Attributes - SEO Scientist&lt;/a&gt; ) So even if these &quot;badges&quot; or calculators come from a crappy site, bringing in a constant stream of those over time should keep you afloat for quite a while for some very competitive terms...</description>
		<content:encoded><![CDATA[<p>Hey, remember my post about the initial link value ? (Ed: <a href="http://www.seo-scientist.com/unconventional-link-attributes.html" rel="" rel="nofollow">Unconventional Link Attributes &#8211; SEO Scientist</a> ) So even if these &#8220;badges&#8221; or calculators come from a crappy site, bringing in a constant stream of those over time should keep you afloat for quite a while for some very competitive terms&#8230;</p>
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		<title>By: chris hornak</title>
		<link>http://seoroi.com/specialty-services/how-google-would-rank-for-mortgage-calculator/comment-page-1/#comment-1382</link>
		<dc:creator>chris hornak</dc:creator>
		<pubDate>Tue, 22 Jul 2008 20:11:05 +0000</pubDate>
		<guid isPermaLink="false">http://seoroi.com/?p=185#comment-1382</guid>
		<description>Good tip.. I&#039;ve been thinking about doing something very similar lately.</description>
		<content:encoded><![CDATA[<p>Good tip.. I&#8217;ve been thinking about doing something very similar lately.</p>
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		<title>By: Barbara Ling, Virtual Coach</title>
		<link>http://seoroi.com/specialty-services/how-google-would-rank-for-mortgage-calculator/comment-page-1/#comment-1365</link>
		<dc:creator>Barbara Ling, Virtual Coach</dc:creator>
		<pubDate>Mon, 21 Jul 2008 08:37:21 +0000</pubDate>
		<guid isPermaLink="false">http://seoroi.com/?p=185#comment-1365</guid>
		<description>The point:

&quot;Ever seen those ‘Powered by Blogger” badges?&quot;....

Very telling indeed.

Thanks for sharing, Barbara</description>
		<content:encoded><![CDATA[<p>The point:</p>
<p>&#8220;Ever seen those ‘Powered by Blogger” badges?&#8221;&#8230;.</p>
<p>Very telling indeed.</p>
<p>Thanks for sharing, Barbara</p>
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		<title>By: Jonathan Villiard</title>
		<link>http://seoroi.com/specialty-services/how-google-would-rank-for-mortgage-calculator/comment-page-1/#comment-1359</link>
		<dc:creator>Jonathan Villiard</dc:creator>
		<pubDate>Sun, 20 Jul 2008 21:28:31 +0000</pubDate>
		<guid isPermaLink="false">http://seoroi.com/?p=185#comment-1359</guid>
		<description>Hehehe... Interesting Stuff Gabriel.</description>
		<content:encoded><![CDATA[<p>Hehehe&#8230; Interesting Stuff Gabriel.</p>
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