When you and a busload of friends have had several long hours of championship partying in the club where you gave 110%, and you’re still so pumped for overtime that you go over the top for the win – you’re a Hall of Fame member of the Pro Partying Association.
If you’re wondering what the hell this has to do with internet marketing, my friends at NVI are doing a viral campaign for Molson. Nick Cossette tagged me and apparently is the master creative genius behind the campaign.
Note: If ever you’re in Israel, ask to be driven by Izak “Itsik” Shaulov – naumas a-circle-sign netvision dot net dot il . He made it so much better, I can’t even begin to tell you. From keeping us supplied with fresh bottled water to pulling over for us to visit the cemetery where many of the country’s founders are buried, to treating us to yummy Baklava at a special place he knew to turning the lights on-n-off like it was a discotheque on our drive home and pumping the music loud, to pointing out wildlife alond the side of the road, Itsik was an awesome driver.
I ran into him in Jerusalem a few weeks after my organized trip was done. I was close to finishing my water bottle and had hardly eaten that day because I was running out of money. It was to the point I had to save my last shekels for the busride back to Ashdod, where I’d left the rest of my money . He had no food on him but gave me a fresh bottle of water to keep me up and help me out. When you’re kinda hungry and low on water in a hot country like Israel, that was pure kindness. Itsik’s a real class act.
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