Suppose you’re using Google’s URL building format to mass tag URLs with UTM_campaign, UTM_Keyword, UTM_content and other UTM settings – where do you see the data afterwards?
Google Analytics used to provide UTM-tagged URL performance data under the Advertising tab/navigation item. Now, it’s moved.
You can find the info in
Traffic Sources > Sources > Campaigns .
Once that’s open, scroll to the top and click Goal Set 1 (or 2, 3 etc according to what you want to see).
This provides extremely actionable info if you’ve properly tagged your campaigns.
Here’s some sample info from a client, for example.
- one UTM variable for age and
- one UTM variable to insert country targeting data:
When the data presents this clear, it makes taking action so easy a trained monkey could do it.
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