I’ve been digging into online marketing tools and to my chagrin, most want an annual fee (or one time payment usually roughly equivalent). It’s the rise of SAAS…
MailerLite: Was on Discount from MightyDeals (found via Yoast) for $49/year!! Up to 10K subs… Love this pricing!
Or MailChimp: Free for up to 2K subs, plus very impressive segment-upon-signup options so you can better tailor content and increase open rates. Starting $49/mo thereafter.
I currently have Aweber which so far has been good, and their support’s generally been good – which is very important. I’m mostly interested in switching due to price (mailerlite) and functionality (chimp). Paying $29/mo for service at my # of subs (over 500, under 2k), for the advanced SEO book.
Contact Management / Social Media Analytics
The first two here are relationship-measuring social analytics tools. The latter is a traffic measuring social analytics tool.
I currently have BuzzStream which is pretty sweet. It automatically finds contact info, can track all email contact and Twitter contact too (going forward, non-historical), plus has various link building metrics and social media functions built in too, though personally my orientation is more the link building side. Starting $19/mo.
ConnectedHQ: Contact Management with full historical data and integrations with various social services. Measure and strengthen your relationships so you get more exposure and traffic. $10/mo
The reason ConnectedHQ also appeals to me is because of more integrations (mostly FB, I’m not big on LinkedIn) and historical data for them. Plus it’s affordable, which is great! Strong contrast to so many tools out there where average monthly price for a non-feature-neutered package is $49…
Awe.sm: Traffic analytics focused on social sharing where links are shared via means besides the browser (outlook, tweetdeck etc) and accurately reporting on where Twitter/FB/LinkedIn traffic really originated from, down to the particular tweet! Valuable for optimizing social media campaigns focused on traffic / conversions. Starting $15/mo
VaultPress: Multiple cloud-based backups + security monitoring for WP, by the creators of WP at Automattic. $40/mo and + for service including security. $15 for cloud backups which is basically not worth paying for since existing WP plugins do that.
Or: CodeGuard: Roughly the same idea but not WP specific. Unclear if they provide human support for cleaning bugs and reinstalling. $15/mo — Update: Got CodeGuard!
VisualWebsiteOptimizer: Tempted by their easy WYSIWYG interface… for better CRO testing. GWO’s horrible, sprawling documentation and disorganized forums are also a massive pain to navigate. $49/mo + for a decent package.