As for translating the learning to target the right audience – take for instance – A simple offering – “a holiday”.

These exist on several of Maslow’s tiers. How (oversimplified view):

Physiological – in todays world a rest. Both mental and physical are part of our basic needs. In this respect targeting relaxation holidays, but at the same time this is one of their basics, thus their spend on these would be low too.

Safety – there are those look at safety first, they are inherently insecure – therefore options such as travel insurance aren’t really options but necessity for their peace of mind.

Belongingness – There are those who are pack animals, they cannot and will not enjoy themselves on holiday on their own – the need to belong. 18-30’s holidays are perfect examples.

Esteem – not hard this one – holidays in Paris, St Lucia, best hotels, best foods, world safari’s

Cognitive – holidays for those of us who seek the meaning behind things – tours of Egypt, the Mystical East

Aesthetic – love of nature – beauty – visiting barzilian forests, rice fields in China, Flower farms in Holland.

Self Actualisation – these can be in two sets, the adventurists, looking to improve their oneness with nature, their surroundings, or the knowledge seekers – similar to the cognitive bunch, but more intelligent, more hands on – asking questions isn’t enough, they need answers too.

Transcendence – giving up your time to teach others, to better their lives, teaching in Africa, India etc.

What I do need to point out is that I am not a believer in the hierarchy of motivation – I believe in the motivators, but don’t believe that they follow through as Maslow put them forward. Different stages in people’s lives encourage them to follow different levels of needs and their surroundings are just as much to blame for their present need. So what I have done above, takes out the stage elements, but stuck to their motivations. How you would place products in each one of those stages, and how you would price them would vary.

Hope I am on the right track…

Thanks for encouraging a follow-up; I’ll think of how to do that !

PS: I’m realistic hence cynic.

And I’m not talking about sex life. Merely making the point that the facts on the ground are that I’m reasonably succesful at attracting girls.

Remeber Gab : “Anything you say can and will be used against you!”

INTP – search Google. It’s a psychological profile. One of the “worst”

PS: Don’t talk about sexlife on blogs. Usually, those who brag about stuff, are those who need to create an image with their own words and not based on reality. It’s like those who buy a lot of sheet just to show they have money and increase their value even if they will never use those stuff. It’s (subliminal) psycho 101:)

What’s INTP?

Besides that, check out my friend Christine Churchill’s selfmadechick.com – she has something about the power of sharing personal experiences that is an eye-opener. And IMHO, it’s really phony to only talk about the good stuff like those people who love sharing their earnings reports yet are pretty thin on content otherwise.

And I don’t need to do that to impress girls. I have a girlfriend and am fortunate that it isn’t incredibly hard for me to “get” girls; after my previous break-up, it was just a short while until I started dating my current girlfriend.

Anyway … the truth is such a letter posted on a website … don’t look good to me! (I’m a INTP Sagittarius … my opinion is usually different from the other 99.9% of people but … unless you’re trying to impress girls … weakness doesn’t work in your favor)

You’re right on about understanding motivations. I’d add that the better the understanding, the greater was the success of the strategy.

Not sure what you mean by cross at the top is not far away though?