http://investor.google.com/earnings/2011/Q1_google_earnings.html
“Google Network Revenues – Google’s partner sites generated revenues, through AdSense programs, of $2.43 billion, or 28% of total revenues, in the first quarter of 2011. This represents a 19% increase from first quarter 2010 network revenues of $2.04 billion. ”
What’s interesting to note is that roughly 70% of that goes to AdSense Publishers. That’s based on Google’s statement regarding Traffic Acquisition Costs (TAC):
“The majority of TAC is related to amounts ultimately paid to our AdSense partners, which totaled $1.70 billion in the first quarter of 2011. TAC also includes amounts ultimately paid to certain distribution partners and others who direct traffic to our website, which totaled $337 million in the first quarter of 2011. ”
In a similar vein, average CPCs are up 8% year-over-year from Q1 2010 to Q1 2011. Yet another reason big PPC investors get fed up and eventually seek SEO services…
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