Comments on: How In-House SEOs Can Add Value Beyond Search

By: Seattle Lasik

Seattle Lasik — Mon, 14 Jun 2010 06:37:23 +0000

I like your perspective on leveraging SEO into the myriad other departments of business. It’s so true that from our behind the scenes vantage, we have such a powerful edge into so many other worlds. Your PR analogy was spot on. I also liked the utility of how to use this information relating wise, for job-security, increased value to a business. The more we as SEO’s leverage our skills to assist other’s functions, the more critical we become. In essence, we’re SEO’ing ourselves within the workplace ; )

Following on Twitter!

By: UGC Victory

UGC Victory — Thu, 21 Jan 2010 18:01:31 +0000

You do get a pretty decent birds eye view of your customers, the competitions customers and the competitions products from SEO.

Its odd as Search develops over time, it becomes more and more about social engineering.

By: Dennis Hettema

Dennis Hettema — Thu, 21 Jan 2010 09:28:16 +0000

Great post! This is stuff that I am currently working with and your take on things is much appreciated!

A couple of days ago I wrote about some of the in-house tricks I use to sell SEO.
http://hette.ma/5-tips-to-sell-search-engine-optimization-within-your-organization/

By: Richard Hostler

Richard Hostler — Wed, 20 Jan 2010 15:06:44 +0000

SEO is a benefit to every department and marketing operation in a company. The tough part is helping people see it this way.

By: SearchCap: The Day In Search, January 18, 2010

SearchCap: The Day In Search, January 18, 2010 — Mon, 18 Jan 2010 21:57:54 +0000

[...] How In-House SEOs Can Add Value Beyond Search, SEO ROI [...]

By: Gabriel Goldenberg

Gabriel Goldenberg — Mon, 18 Jan 2010 20:04:13 +0000

Thanks for sharing Jay .

By: Jay G.

Jay G. — Mon, 18 Jan 2010 19:32:03 +0000

I wrote about this back and Sept. as it related to my in-house SEO position and it is really true!! Don’t typecast yourself as a one-trick-pony!

http://jaygranofsky.com/seoall-around-marketing-guy/