Hotel SEO Takes Conference Hall Facilities

Author: Gab Goldenberg

Back when I used to do hotel SEO for the Hotel de Paris, one of the things that regularly came up in my competitive research was the importance of conference and convention hall facilities and networking in that field.

Why does having conference facilities help hotels with their SEO?

For the simple reason that convention organizers typically have a website. One trusted by search engines at that.

And therefore when those convention organizers mention the location of their event, they typically link to the hotel hosting their show.

Furthermore, they’re often encouraging attendees to book a room at the hotel.

Search engines ranks web pages in its search results based on the quality and quantity of links those pages have.

Guess what such a juicy endorsement tells Bing and Google?

“Rank this big, fancy hotel higher in the search results!”

Of course, there are solutions for smaller hotels to fight the rankings battle, too. Get my new posts by rss or email and find out more when I publish parts 2 and 3 of this series.

And for those more advanced SEOs among you, check out my advanced SEO book.

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Comments

  1. Hey Gab, I'm pitching SEO to a hotel on Tuesday. I remembered reading this post in my feed reader earlier and was hoping to find more content on your site about hotel SEO. Do you have any tips or advice for me? [edit: I just noticed a trackback immediately above this on the post I mentioend.]

    Comment by Brian Patterson - November 6, 2010 @ 9:23pm
  2. hey Brian, Sorry for the late response. Yes, I do. Check out wolf-howl.com with a site search associated to hotel seo. I'm also working on a whitepaper you'll find interesting, I think. Sorry for the late response - I'm at Pubcon. Hope the pitch went well!

    Comment by Gabriel Goldenberg - November 10, 2010 @ 1:44pm
  3. Nice, thx for the tip - pitch is tomorrow! Enjoy Pubcon! Looking forward to the whitepaper....

    Comment by Brian - November 10, 2010 @ 1:54pm

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