The question is – how do local companies go about following up to make these deal seekers become repeat buyers? The startup that solves that problem will be bought for 9 figures asap by Groupon.
Some leads to follow:
On a related note, I dispute his estimated acquisition cost per subscriber of $26.50 – that’s absurdly high. I’ve gotten emails+names for $3 or $3.50 average, and I’m an SEO/CRO guy, not a PPC guru.