Comments on: How To Do Search-Based Retargeting Cheaply and Build Branded Search Demand

By: Gabriel Goldenberg

Gabriel Goldenberg — Sun, 20 Dec 2009 20:37:29 +0000

Glad to hear it Jessica .

By: Jessica

Jessica — Thu, 17 Dec 2009 07:03:41 +0000

My company has been using Adroll.com to run a retargeting display campaign and so far so good. Fairly inexpensive and gave us a 2 week free trial also.

By: SEO ROI » Search, Web, and Business Products I Endorse

SEO ROI » Search, Web, and Business Products I Endorse — Mon, 05 Oct 2009 19:39:49 +0000

[...] Plan, which includes referral analytics. That goes for $499/month. These can be used for retargeting, which aims to make your advertising more [...]

By: Common Forward Links Tool – wie man die Super-Authority Links findet | marketingfan.at

Tue, 01 Sep 2009 11:58:16 +0000

[...] nachdem ich Gab’s Post Cheaply retargeting gelesen habe, habe ich gemerkt, dass er eigentlich nach gemeinsamen Forward Links gesucht hat (i.e. [...]

By: Common Forward Links Tool – get Super-Authority links from sites that have authority back links

Tue, 01 Sep 2009 11:47:11 +0000

[...] after reading Gab’s post on Cheaply retargeting I realized that what he was doing was looking for common forward links (i.e. links out of a set of [...]

By: New SEO Plugin for Wordpress: Internal Link Building

New SEO Plugin for Wordpress: Internal Link Building — Fri, 30 Jan 2009 02:24:05 +0000

[...] This is something I’ve noticed since installing the plugin: My average pageviews seen per visitor has gone up from 1.4-1.5 to 1.9-2.0. Woohoo! Go extra frequency/repetition and brand recall! [...]

By: Guest Posts This Week

Guest Posts This Week — Thu, 29 Jan 2009 17:53:05 +0000

[...] Three Tools For Retargeting Ads, a followup to my first post on poor man’s retargeting. [...]

By: Three Approaches To Poor Man’s Retargeting

Three Approaches To Poor Man’s Retargeting — Wed, 28 Jan 2009 12:38:25 +0000

[...] you’d normally need fancy technology to do this. In response to this problem, I came up with poor man’s retargeting for low-budget [...]

By: Growing Online Business Trend: Commodification of Data | SEO ROI Services. Search Marketing Expo Speaker. Email Us.

Mon, 29 Sep 2008 11:24:59 +0000

[...] the message more likely to be remembered/acted on. It’s possible to execute this cheap “retargeting” idea based off link data (i.e. retargeting the same audience as you did initially), but if you have the actual traffic [...]

By: Internal Link Building v. 2 | SEO ROI Services. Search Marketing Expo Speaker. Email Us.

Wed, 03 Sep 2008 22:04:13 +0000

By: Gabriel Goldenberg

Gabriel Goldenberg — Tue, 17 Jun 2008 23:40:44 +0000

Kim, I’ve had a look at your site; there’s no specifics on how much money it takes to get started.

As to discussing this further, if you can come up with a tool like what Chris meant, to graph these link relationships and ID where your ad spend will work hardest, I’d love to see that.

By: Kim Stearns

Kim Stearns — Mon, 16 Jun 2008 15:45:32 +0000

Hi Gabriel,

Thanks for this informative post regarding this innovative form of effective advertising. You mention in your post that retargeting can be out of reach for many advertisers, but this is something that any size company can afford! At FetchBack, we do retargeting for the largest and smallest of companies in a cost-effective manner; without compromising results!

I would love to discuss your post further with you to learn more about your ideas behind this link graph suggestion.

By: Gabriel Goldenberg

Gabriel Goldenberg — Sun, 15 Jun 2008 02:19:45 +0000

My pleasure guys, and thanks for the kudos!
@ Brad – that wasn’t my point. Branding is really important and banners help a lot for that. But at the end of the day it still is about actions. Branding doesn’t put dollars on the bottom line. Actions do. The point of retargeting is not to get better impressions – it’s to use better impressions to drive actions.

By: Brad, the Wordpress SEO

Brad, the Wordpress SEO — Sat, 14 Jun 2008 00:31:03 +0000

Thanks for the awesome article.

As an SEO, we can get so concerned with actions… like Pageviews, clickthrus, etc.

But a marketing friend of mine recently pointed out that impressions are what it is all about these days. I mean getting a user to make an ACTION is great, but even if they don’t click on the banner, they still saw it. And that counts for something.

So all of this time… (the last decade or so) many advertisers have been putting in a penny and getting the dollar show!

Geez, hindsite sure is 20/20.

-Brad
http://www.bradleyspencer.com

By: Internet Marketing Joy

Internet Marketing Joy — Thu, 12 Jun 2008 20:38:24 +0000

I think this idea is kinda interesting..^^ I might as well give this a shot and see what will happen..thank you Gab for sharing this with us!..^^

By: Christoph C. Cemper the Marketing Fan

Christoph C. Cemper the Marketing Fan — Thu, 12 Jun 2008 10:03:01 +0000

Hey Gab, you are right and that’s how I understood it…

thanks for the great inspiration!

By: Gabriel Goldenberg

Gabriel Goldenberg — Thu, 12 Jun 2008 01:48:33 +0000

hey Christoph,

My point here isn’t so much about link building, though you’ve certainly found a good application for this analysis too. What I’m getting at is a way to increase your advertising frequency and grow brand awareness more cost effectively.

Cheers
Gab

By: Christoph C. Cemper the Marketing Fan

Christoph C. Cemper the Marketing Fan — Tue, 10 Jun 2008 10:50:37 +0000

Hey Gab,

great post that actually gave a more SEOish idea to what you suggested.

You want to extra the sites linked FROM all those authorities you would get links from too and advertise on those sites they link out to.

This certainly would help your brand by capturing the traffic from people of your target market where they go to by just advertising on a few (more expensive?) sites.

But I think looking at the link value would make it VERY worthwhile to try to get linked from those sites your sample subset links out to.

This idea goes in line with Jim’s “Get links from pages that have links”, but more on a site based view.

Or in other words, taking our fancy “Common Backlinks” tool and reversing the backlink to a forwardlink extraction would spot all those sites that are commonly linked to from your target group, i.e. the authorities in the niche.

AFAIK there’s no tool doing “common forwardlinks”, but I’m putting this into our developer’s queue _right now_

cheers
Christoph