Comments on: Card Sorting For SEO

By: Gabriel Goldenberg

Gabriel Goldenberg — Thu, 27 Aug 2009 02:22:00 +0000

I was going to make cards to bring to a local internet marketing meetup, but it turns out things are on break for the summer.

By: Andrew@iGoMogul

Andrew@iGoMogul — Wed, 26 Aug 2009 20:51:43 +0000

Well, now I’m curious as to what you are going to try out! As for me inspiring anyone, well, I wouldn’t bet on those odds in Vegas!

By: SearchCap: The Day In Search, August 25, 2009

SearchCap: The Day In Search, August 25, 2009 — Tue, 25 Aug 2009 20:58:57 +0000

[...] Card Sorting For SEO, seoroi.com [...]

By: Gabriel Goldenberg

Gabriel Goldenberg — Tue, 25 Aug 2009 20:27:23 +0000

We’re on the same page, Andrew! In fact, you just inspired me to try something out!

By: Gabriel Goldenberg

Gabriel Goldenberg — Tue, 25 Aug 2009 20:24:46 +0000

You’re absolutely right – you can’t optimize without factoring in user interactions!

I’d love to hear back from you on how the card sorting went! I think whiteboards and software could work fine too, for what it’s worth.

By: Andrew@iGoMogul

Andrew@iGoMogul — Tue, 25 Aug 2009 17:53:49 +0000

Site architecture is so important for keeping visitors on your site. Frustrate people by making it difficult for them to find the information they desire on your site, and they will be hitting the back button without blinking an eye. This is especially true for people who are new to the internet or use it infrequently. The card sorting tactic you describe sounds like a great suggestion that can benefit site designers and SEOs at the same time.

By: RKF

RKF — Tue, 25 Aug 2009 13:43:17 +0000

I was glad to see you mention the BC “siloing” as my first thought when reading the opening paragraph was how closely SEO and usability are tied together.

We include usability as part of our SEO services not only for the value it brings in conversions, but for the simple fact that I don’t know how you can optimize a site without factoring in user interactions.

Another solid post – I’m looking forward to trying the card sorting approach. Up to now we’ve used white boards and charting software, but there is something to appreciate in the shuffling of physical cards and being more hands-on.