Short tip for today, scratchpad style:
Retargeting ads are very successful … because they target an audience that already visited your site, and because they tend to offer deals to people who almost bought, but for whatever reason left before purchasing. These deals help push people across the threshold and get them to buy.
What if you did that offline? Someone comes into your car dealership and walks away with no keys… Call them back the next day with another offer based on what you think would close the deal. Don’t start chasing the next prospect [yet].
Have you guys ever done this? Or taken other online tactics offline?