34-40% Never Use Social Media – Oxford

Author: Gab Goldenberg

For all the people saying that you just need the social media to be a marketing success – 4/10 people are 100% inaccessible to you.

Measuring Use of Social Networking Sites.

Typically, these are older people, like those who still want to print the materials on your site and ask to be mailed brochures.

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Comments

  1. Interesting stat Gab! Social media is an awkward piece to the puzzle. A necessary evil if you ask me.

    Comment by Dan - December 29, 2011 @ 12:49am

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