This post isn’t only for CRO professionals through – Google’s Panda update looks at whether consumers would trust your site with their credit card.
Questions and objections vary from industry to industry, but I found the following three examples I thought you’d enjoy.
AirBNB explains that they won’t post to your wall without your permission if you sign in via Facebook. Where do they do that? Near their Facebook Connect login button.
I forget the store, but this merchant selling Microsoft office knows that people shopping online are concerned with the privacy of their credit card details. And since the call to action is a visual-focus point on the page, the following implementation of a McAffee secure logo is superior to implementations putting it out of people’s sightlines in the header or footer. (If this is your site, let me know and I’ll give you credit.)
Did you know the NYTimes is an affiliate? Indeed they are, and a savvy one too. They sell theater tickets, generating traffic by email. Look at their email form below and you’ll notice that they go beyond the standard privacy policy reassurance to also offering a sample email, something advocated by those gurus of CRO, the Eisenbergs.
Like this post? I wrote another one with other sales objections and answers you’ll find interesting.
