News: 1/3 Of AdWords Dollars Are Spent On AdSense!

Author: Gab Goldenberg

http://investor.google.com/earnings/2011/Q1_google_earnings.html

“Google Network Revenues – Google’s partner sites generated revenues, through AdSense programs, of $2.43 billion, or 28% of total revenues, in the first quarter of 2011. This represents a 19% increase from the first quarter 2010 network revenues of $2.04 billion. ”


What’s interesting to note is that roughly 70% of that goes to AdSense Publishers.
 That’s based on Google’s statement regarding Traffic Acquisition Costs (TAC):

“The majority of TAC is related to amounts ultimately paid to our AdSense partners, which totaled $1.70 billion in the first quarter of 2011. TAC also includes amounts ultimately paid to certain distribution partners and others who direct traffic to our website, which totaled $337 million in the first quarter of 2011. ”

In a similar vein, average CPCs are up 8% year-over-year from Q1 2010 to Q1 2011. Yet another reason big PPC investors get fed up and eventually seek SEO services…

sroiadmin
Author: sroiadmin