Gab & SEO ROI’s Charity Awards for Search Education (Cases)

Author: Gab Goldenberg

I’m a BookwormReally. So I’d say I’m reasonably well-placed to give out some Charity Awards for for Search Education. The way it’s going to work is that everyone who wins an award gets a shiny badge and has their name added to the donation I’m making to Africa Is Real charity. They’re a Montreal group started by some friends I met at the OWN conference.Book Stack

Picture of book stack courtesy of Luna Whimsy.

As to the prize money… I’m still a student so the total’s a modest $200. I figure it’s still better than nothing. 2008’s looking like a good year for business so hopefully, next year’s Cases will feature a larger prize. Also, commenters who pledge $100+ to AIR in the comments will get a dofollow link added to their site in updates to this post, though they won’t be awarded Cases, obviously. And I know the people running AIR, so if the pledges aren’t made good, your link here will get removed.

Without further adieu, let us get to the presentation ceremonies!

First, let’s begin avec les mentions honorables.

Eli of Blue Hat SEO – His Empire and Empire Strikes Back posts are classic, not to mention his more recent series of answers. There’s gold buried in those archives.

Smaxor of Oooff – Smaxor’s taught me a whole bunch of things. This terrific bit on local, for one, opened my eyes in a few ways. His attitude towards learning is also one I’m highly appreciative of. And for those most interested in “making money online,” read his excellent affiliate marketing vs AdSense post.

Jeff Quipp of Search Engine People – As someone fascinated by SEO as a business, Jeff’s really someone I look up to for knowing what he’s talking about and walking the walk. See his ideas on account management for one. While I disagree with some of his points on building an SEO business, it’s still instructive. And how about this original research on Sphinn?

Hamlet Batista of – The founder of RankSense knows his search tech, he does. He knows about paying to play and scoring more points, understands that sharing is good for the [social] environment, besides sharing lovely case data on growing mindshare. Did I mention that RankSense is exhibiting at SMX West? (Thursday, Feb 28, 2008 at 11:30.)

Andrew Shotland of Local SEO Guide – Andrew’s one of my favorite people in local (the others are Mike BlumenthalMike BelascoSebastien Provencher, and Greg Sterling). His analysis of YellowBot brings a whole new meaning to SE friendly design.

Frank Watson of Smart Keywords Search Marketing – Frank is one of the best minds on AdWords and PPC, and he’s proven it countless times with his selfless, generous help at the SEW forums (nickname: Aussie Webmaster). Take a day (or a week, more like) off to look through his threads and posts to educate yourself. For some reason, I’d initially forgotten Frank (I guess because this was oriented towards bloggers), but chatting again recently reminded me how much he’s taught me and how much I’ve still got left to learn!

Halfdeck of SEO 4 Fun – Half tests stuff, he figures out the engines weighting of individual ranking factors and generally thinks like an engineer. He’s likely to hunt the forums for their best content and has the knowledge to show for it. Much respect!

Les Récipiendaires du Prix des Bollés * sont:

Ann Smarty of SEO Smarty – From tasty blog flavor food for thought to four-tenths tips, Ann is a force to be reckoned with. In next to no time at all, she’s won awards and gained a following on SU that repeatedly sends 200+ visitors here in no time. Another thing she taught me personally was that when you link to a site that is run on WordPress, you need to have your own post ping technorati for the link to appear in their dashboard. Makes those attention bait efforts more effective ;). This social jedi is wise in the ways of the force, and you’d be wise to subscribe to this smartie’s feed, too!

Rebecca Kelley of SEOmoz – Wit, friendliness and a great understanding of query intent make Rebecca a leading authority to my mind. Not to mention how hard this girl works! Most importantly I think Rebecca’s network has surpassed Rand’s by now (says A LOT, imho, because Rand has a killer network) and how she does it is instructive. There’s the Youmoz editing with generous feedback, conference speaking and networking, and leadership roles in the search community.

Rand Fishkin of SEOmoz and Matt Inman of 0at (tie) – Rand for his consistently high-quality blogging and top-notch answers in the SEOmoz Q&A. Matt for opening our whole industry’s eyes to the concrete commercial value of linkbait (the post of 2007, imho) and for his generous accessibility and willingness to explain ideas and concepts in private chats. It’s a shame this daring duo split up, as I don’t think SEO’s other linkbait couple are nearly as cute together …

Cameron Olthuis and Neil Patel
(Photo of Neil Patel and Cameron Olthuis courtesy Dave “Search Rank” Wallace)

Dave Naylor… Dave N – For those damn brilliant Whiteboard Friday videosKILLER CONTENT!

Martin Lessard of Zero Seconde and Shana Albert of Social Desire – Together these two blogging socialites finally got the value of commenting – building relationships – through my thick skull. Martin did it in his chapter of Pourquoi Bloguer Dans Un Context D’Affaires (Why Businesses Should Blog) and Shana did it in a post of hers (which I can’t find; if you do, please leave the link in the comments or email it to me). I hadn’t figured it out in about 2 years of blogging!

A lot remains to be said on the topic of commenting, however. For instance, a comment can be just that – a one-off, throwaway that shares some feedback and moves on. Or it can start a conversation (like Gyutae‘s comments), which is why threaded comments and new comment email subscriptions are great. When do you use one and when do you use the other? Where is commenting appropriately? Where is conversation a better choice? And what motivates people to do one or the other?

Mike Blumenthal of Understanding Local – For making it clear where reviews were being pulled from, how frequently, and the importance these played in Maps integration. If I had anything to pitch 3rd Door Media about, regarding speaking on SMX West’s local panel, it was because Mike taught me about reviews. (Check out some of my own stuff on maps and reviews here.)

* Translated: Recipients of the Really Clever People Prize

Les Récipiendaires du Grand Prix de L’Excellence ** sont:

Maki – It seems that everything I read at is premium content. Ok, there have been a couple of exceptions where I think he’s dumbed things down and/or ignored the fact that his blog’s audience is composed of advanced marketers. We see very much eye-to-eye on the importance of influencers and how marketing is ultimately all about influence. (I actually wanted to buy, but apparently someone got there first.)

Slightly Shady SEO – When every post that someone writes for a whole month goes hot on Sphinn – on the merits of the content – it tells you something about the intellectual capacities of the author. Shady is a very quick learner and fine observer of both human and computer behavior, as he’s demonstrated to me countless times in offline conversations.

Know why the first few words of your title are key to going hot on Sphinn? Shady pointed this out to me by having me consider my own behavior. I often look at the top 10 most Sphunn in upcoming to see what’s worth a vote or two. The titles of these posts in the ‘hot in upcoming’ sidebar cut off after a certain number of characters. So it’s essential to moving up “What’s Hot in Upcoming,” Shady showed me, that your title’s first words draw attention.

This is the man who’s solved both Sphinn‘s human algo and Google’s Captcha. And even when it won’t earn him a sphinn or a link Shady helps others, which generosity I can testify to, as can Carl.

** Translated: Recipients of the Grand Prize of Excellence

Case winners can copy-paste the following code to put the badge on their site. If you feel that the badge is cheesy because it reflects my logo/colours, let me just say that I’m not trying to be Matt’s SEMMYs or the SEOmoz’s uber-sexy awards (designed by … you guessed it, Matt Inman). These are my own opinions, as the title of this post reads. And the badge reflects that. So whether you use it or don’t use it – keep up the quality content :).

Large version: <a href=””><img src=”” alt=”CASE Charity Awards for Search Education” align=”right” /></a></code>

  1. Small version: <a href=””><img src=”” alt=”CASE Charity Awards for Search Education” /></a>

It’ll look something like this:

CASE Charity Awards for Search Education

Congratulations to the Case winners and good luck to all of you in 2008!

Author: sroiadmin